Burberry introduces Hero, the first fragrance of Riccardo Tisci for Burberry. A new male spirit that explores the contrasts of the maison and the power of the animal kingdom. A man looking for transformation and metamorphosis as new and modern heroism. The vision of the modern heroism of Burberry challenges the traditional stereotypes of masculinity and pushes the man to transform himself to find the courage to understand who he really is, to bring out the extraordinary he has in himself. Heroic and positive attitude, man and horse are synchronized in movements, go beyond their physical limits to transform into a mythological creature, a metaphor for personal transformation. A new man. A hero. Enigmatic and adventurous, Burberry Hero embraces the contrast: strength and finesse, power and compassion, physical prowess and creativity. The Burberry Hero fragrance is a fascinating combination of strength and freshness, an expression of the contrast between power and sensitivity typical of modern man. Fresh, bright and bold, the perfume is illuminated by sparkling bergamot and reinvigorated by juniper and black pepper. The juniper, a classic British ingredient, gives a vibrant freshness to the perfume and is intensified by the warm trio of cedar wooden oils, coming from three different mountain chains: the appalachi in Virginia, the atlas mountains in Africa and the Himalaya in Asia. The Burberry Hero bottle is a modern reinterpretation of Riccardo Tisci's Burberry fragrance and, for the first time, is adorned with the imprinted TB monogram. Strong and modern, like the fragrance it contains. Embellished with the engraving of the curved Burberry logo, it has an angular shape that abstracts a horse cottage abstractly.
