“Beauty is not something to compete for: everyone has something beautiful to discover; Attention is the key to the discovery. " Dacia Maraini

The story of Mazzolari it is made of this attention: it is a story of curiosity, where The art of perfumery is dedicated precisely to discovering the beauty of each.

A three generation long journeyI, which began in the early 1950s when its founder - Augusto Mazzolari - plays among the scents of the "room at the bottom of the house corridor": the laboratory where his father Ferdinando, owner of a coiffeur salon, retained several colonies and Numerous bottles ready to welcome the components of new creations.

In the roaring sixties The young Augustus creates his first perfumes and his first cosmetic line, with the opening of his first boutique, in the heart of Milan. These are the years of the economic boom of the "Italian financial capital", where a quarter of the entire Italian capital is concentrated. The other Milanese boutiques are gradually born, which in the seventies are already numerous.

In the eighties, Milan is the metropolis of the supermodels and the capital of doing business: it is on the vital wave of this city that never sleeps, that the Mazzolari world widens with the foundation of two new chains of shops.

The Mazzolari sign knows Celebrity that stops you regularly, but its offer is transversal and its universal vocation, like the nineties, in which it also enters as a place of events, hosting the launch of the most sought -after brand products and guaranteeing expert and punctual beauty advice To anyone who visits his stores.

Until the present day, when Mazzolari receives The context of the "Storic Bottega di Milano"And the story continues. Space and colors; Time and experience; Fragrances and personal care and - unchanged - the curiosity of all time: so Mazzolari opens up to the challenge of the great network, to bring the largest beauty offer from Milan to the whole world and the most enthusiastic customer service.

Corporate information

Social name: p.u.ma. srl
Established in Milan on 14 September 2017 at the Biotti Carlo Biotti study.

Registered office: via Podgora, 11, 20122 Milan
Offices: Piazzetta Umberto Giordano, 4 20124 Milan
VAT number: 07464370969
Tax code: 07464370969
Milan Business Register Office: 07464370969
PEC address: puma-srl@legalmail.it
RE READ: MI - 2500919
Capital: Euro 10,000.00 I.V.
Registered in the Company Register of Milan: ordinary section from 02/10/2017
Registered in the Business Register of Milan: special section for innovative startups from 02/10/2017

Corporate purpose

PUMA. SRL - Mazzolari.com is the innovative startup created by the Mazzolari family with a clear goal: to become the number one "vertical" ecommerce in Europe, as part of niche and luxury cosmetics.

List of members: Consult the Company Register View
The company does not hold participations
The company has no professional relationships, collaborations or commercial relationships with certified incubators, institutional and professional investors, universities and research centers.