Of all five senses, nobody has the power to transport us like the sense of smell. Sometimes, just one touch of a smell forgotten for some time to make you lose your head, transporting you to a distant land or time. An aroma that always takes us to a different place is that of the Oud, the rare and mysterious oil that comes from the heart of the Aquilaria tree. The OUD is an aroma that evokes the Middle East, a place with its idiosyncratic set of smells and flavors. So, in homage to travel and the Oud, we created East, perhaps the strongest and most unique of all the Akro ranges. East is a fragrance that will transport you to those large deserts and in the street markets every time you dream of a distant place.