Acute observer of society and its evolution, Francis Kurkdjian reflects his era and tells stories through his fragrances.
Gentle Fluidity is his answer to contemporary questions about gender identity.
"Gentle" because benevolence is one of the fundamental values of Maison Francis Kurkdjian.
"Fluidity" because we are all free to express our personality without having to submit to any diktat, just as the maison has an unlimited creative freedom.