I escape a world of fantasy, full of joy with Gucci Flora. The new campaign is rich in flowers and soft animals, presents a floral and delicious fragrance for all women with a free spirit and full of positive energy.
The fragrance celebrates the flower of Gardenia, always admired for its splendor, it is said that it was used in elixir and magical potions. Taking inspiration from this legend and the idea of his mystical power, the splendid note of Gardenia Bianca merges with an absolute sunny of Greatiflora jasmine.
This delicious potion of joy is introduced by a joyful chord of the pear of pear accompanied by the brown sugar agreement that gives a delicate sweetness to the olfactory signature.
The fragrance is enclosed in a new elongated bottle, the pink lacquered glass and the shiny gold cap make it an object of beauty. A further detail is the characteristic flora motif of the maison, reimmaginated in a design inspired by the vision of Alessandro Michele. The fundamental part of the Gucci identity, the reason is a design of colored flowers by the artist Vittorio Accornero, created for Gucci in 1966.
The #FLorafantasy campaign, directed and taken up by the artist Petra Collins and interpreted by the artist, actress and philanthropa Miley Cyrus, is a journey through a confetto pink world, inspired by Japanese manga and full of pop references.
“The Flora Gorgeous Gardenia campaign is a challenge to reinterpret the floral world unexpectedly. The inspiration comes from Miley Cyrus, an artist with a rock spirit 'n' roll and eclectic at the same time ... Why who can say, to those who have a rock attitude 'n' roll, of not being able to live in a floral world by embodying the Flora universe? "Alessandro Michele.
