Permanent hair colour
Permanent color is chosen by shade family. Medavita's Luxviva il Colore is a permanent color cream that the house describes as a self-protecting color, with active ingredients designed to nourish and restructure the hair and bring out an intense, shiny color while preserving scalp and hair. The families are Naturali, Castani e Biondi, Dorati and Superschiarenti. Luxviva Ossidante is a gentle cosmetic developer intended only for coloring and bleaching, which Medavita says to use with suitable gloves and to keep away from light.
Refreshing color without ammonia
If you want an ammonia-free semi-permanent color, you can choose a gel. Choice Color Non Color is an oil-based, acidic-pH semi-permanent gel color with blueberry seed oil and the Amino Concentrée amino acid complex. According to Medavita it smooths the hair's structure, seals the cuticles and revives color and shine. It's suitable for natural, colored or damaged hair, and for hair with highlights or balayage.
Covering grays or toning
Choice Color activators are chosen by volume and goal. For coloring and toning Medavita recommends the 10-volume Attivatore Soft, and for covering grays and lifting one to two shades the 20-volume (6%) Attivatore Booster.
Lightening and bleaching
To lighten, you choose between a cream and a powder lightener. Absolute Ice Blonde Black Bleaching Cream is a black cosmetic bleach that lifts up to 6-7 shades, recommended for natural or ash blondes. For foil or open-air techniques it's mixed 1:2 with Blondie Developer at 10, 20 or 30 volume, and Medavita notes it can also be used as a booster. In powder form there's Blondie Never Ending Advanced Powder, in the 500 g size, which lifts up to 7 levels with a natural tone for pure blondes and a velvety finish.
The lightening products recommended by Medavita are paired with a developer. Blondie Blonde Developer is the premium one in the Blondie line: with these products it lifts natural bases by 4 or 5 levels and, depending on the product, covers gray hair or removes color from natural and colored bases.
Natural reflects with dye herbs
A plant-based treatment is prepared from a powder. Infusion Elements are blends of dye herbs and botanical extracts developed by Aldo Coppola to create plant-based glossing treatments, and the house states they give natural reflects and restructure the hair fiber. The shades are Red Fire, Love Red, Namibia, Tibet and Everest.
For after-color care Medavita also has the maschera post color. Shampoos, conditioners and treatments are in the shampoo and conditioner collections and in the haircare department.
Frequently asked questions
Permanent or semi-permanent hair color: Luxviva or Non Color?
Luxviva il Colore is Medavita's permanent color cream, offered in several shade families. Choice Color Non Color is instead an ammonia-free, acidic-pH semi-permanent gel, which the house offers to revive color and shine on natural or colored hair, including damaged hair or hair with balayage.
Which Choice Color activator covers gray hair?
To cover gray hair Medavita recommends the 20-volume (6%) Attivatore Booster, which also lifts one to two shades. The 10-volume Attivatore Soft is designed instead for coloring and toning. Both activators in the Choice Color line come in a 1000 ml size.
How do you lighten hair several shades with Medavita?
You use a lightener such as Absolute Ice Blonde Black Bleaching Cream, a black cream that lifts up to 6-7 shades and is recommended for natural or ash blondes. In powder form there's Blondie Never Ending Advanced Powder, which lifts up to 7 levels with a natural tone for pure blondes and a velvety finish.
What developer goes with Absolute Ice Blonde Black Bleaching Cream?
Medavita recommends Blondie Developer, the premium developer in the Blondie line. For technical work in foils or open-air, the bleaching cream is mixed in a 1:2 ratio with the developer at 10, 20 or 30 volume, and according to the house it can also be used as a booster.
What's in Choice Color Non Color gel?
Choice Color Non Color contains blueberry seed oil and the Amino Concentrée amino acid complex, in an oil-based, acidic-pH, ammonia-free gel formula. According to Medavita it smooths the hair's structure, seals the cuticles and enhances its natural shine.
What shade families does Luxviva il Colore come in?
Medavita's Luxviva il Colore permanent color cream is divided into the shade families Naturali, Castani e Biondi, Dorati and Superschiarenti. The house describes it as a self-protecting color, with active ingredients designed to nourish and restructure the hair while preserving scalp and hair.
What is Luxviva Ossidante used for?
Luxviva Ossidante is a cosmetic developer from Medavita intended only for coloring and bleaching hair. The house recommends wearing suitable gloves during use, avoiding contact with the eyes and keeping the product away from light.
What are Aldo Coppola's Infusion Elements powders?
They're blends of dye herbs and botanical extracts used to prepare plant-based glossing treatments. Aldo Coppola offers them to give hair natural reflects and restructure the hair fiber, and the collection includes the shades Red Fire, Love Red, Namibia, Tibet and Everest.
