To cleanse: foam, cream or mousse
A cleanser is chosen by texture and by the gesture you prefer, and some formulas also remove makeup. Menard's Embellir Washing is a fine, creamy foam that removes makeup as well. The TK Washing Cream, from the same house, starts as a cream and turns into a mousse with water. It suits all skin types and combines the effectiveness of a soap with the softness of a cream. The Crema Detergente alla Vitamina C contains encapsulated vitamin C and is designed for morning and evening use without disturbing the hydrolipidic film. You will find other formulas among our face cleansers and makeup removers.
To soothe or exfoliate: the toner
After cleansing, a toner can either soothe the skin or exfoliate it. St Barth's Tonico al Melone is alcohol-free and contains a soothing complex of melon, aloe and allantoin, along with glycerin, and the brand recommends it for every skin type. Cellcosmet's Active Tonic, on the other hand, works like a mini-peel. From Menard there is the Embellir Toner, an alcohol-free, revitalizing and rebalancing toner that removes excess dead cells and leaves the skin hydrated and radiant.
To hydrate and nourish the face
Hydrating creams, lotions and masks
To hydrate the face you can choose among creams, lotions, including sprays, and gel masks. Juki no Shingyu offers the Biocomplex Viso, a velvety hydrating and nourishing emulsion with cumin and argan oils. Menard's Saranari Lotion is a concentrated lotion that supports the skin's hydration and elasticity. Tom Ford's Hyaluronic Energizing Mist is a spray lotion to use before makeup or throughout the day.
Juki no Shingyu's gel masks serve two different goals. The Maschera Acido Jaluronico is described as highly hydrating and elasticizing, while the brand presents the Maschera Viso Collagene as a firming treatment.
For dry skin and specific needs
Dry skin has formulas made specifically for it. Juki no Shingyu's Crema Viso Restitutiva Notte is formulated for dry, devitalized skin, with soy proteins and jojoba and avocado oils, and Menard's Colax serum hydrates dry skin and helps restore its elasticity and softness.
More specific needs also have a dedicated product. Menard offers Beauness, a hydrating and soothing toner, for treating skin imperfections. For men's skin there is St Barth's Homme Fluido Idratante Viso, a light mango butter cream that absorbs quickly, and for a sensitive eye area Cellcosmet recommends the Celllift Eye Contour Cream.
If you want the full order of steps, morning and evening, our daily routine guide puts them in sequence.
To protect the skin in the morning
In the morning, sun protection is the last layer on the face. Evidens de Beauté's Le Voile Protection Totale SPF50 combines high protection with a barrier function against pollution particles. Menard's Saranari Day Cream is a protective, hydrating day cream that tones the skin, maintains its hydration and elasticity all day long, leaves it silky to the touch and shields it from the harmful effects of UV rays. For the body, see our sun protection collection.
Skincare for body, lips and hands
Caring for your skin also means caring for your body, lips and hands. For the body, Juki no Shingyu offers the Biocomplex Corpo, a fluid emulsion with seaweed and a vitamin complex. Marina Mazzolari's Silky Rich Body Cream contains almond, walnut and oat derivatives plus hyaluronic acid, and Biotherm's Oil Therapy Baume Corps Duo is a fast-absorbing body balm that helps dry skin recover its natural radiance. Other treatments are among our body creams.
Lips and hands have their own products. Tom Ford's Sunlit Rose Lip Balm is a hydrating balm with an iridescent pink veil, and Acca Kappa's Crema Mani Green Mandarin is fresh and light, designed for the warmer seasons.
If you already know what you are looking for, there are dedicated collections for face care, face creams, serums, eye creams, face masks, face scrubs and body treatments.
Frequently asked questions
What does skincare mean?
It simply means the care of the skin: the set of products and gestures used to cleanse, hydrate, nourish and protect the face and body. It includes cleansers, toners, serums, creams, masks and sunscreens, as well as body milks and oils, lip balms and hand creams.
What is the right order to apply face products?
Cleanse the skin, apply treatments from the most fluid to the richest, and in the morning finish with sun protection. One possible sequence is the Crema Detergente alla Vitamina C, St Barth's Tonico al Melone, Menard's Embellir Extract serum, Juki no Shingyu's Biocomplex Viso and, during the day, Le Voile Protection Totale SPF50.
Foam, cream or oil cleanser: which is better?
It depends on the texture and gesture you prefer. Menard's Embellir Washing is a fine, creamy foam that also removes makeup, while the TK Washing Cream starts as a cream and turns into a mousse with water. Marina Mazzolari's Caresse oil, applied with dry hands to a dry face, dissolves makeup, waterproof mascara and sunscreen in one step.
What is the difference between a soothing toner and an exfoliating toner?
A soothing toner completes cleansing by hydrating and refreshing, while an exfoliating one refines it with a mini-peel action. St Barth's alcohol-free Tonico al Melone contains a soothing complex of melon, aloe and allantoin. Cellcosmet's Active Tonic, on the other hand, is the toning lotion that works like a mini-peel.
What are Juki no Shingyu gel face masks for?
Juki no Shingyu's gel masks serve two different goals. The Maschera Acido Jaluronico is described as highly hydrating and elasticizing, for skin that looks brighter and more relaxed, while the brand presents the Maschera Viso Collagene, a soft gel, as a firming treatment.
Which product should I choose for the eye area?
The eye area is the most delicate part of the face and needs dedicated formulas. Juki no Shingyu's Maschera Contorno Occhi contains lily and hawthorn extracts with a soothing, hydrating action, and Menard's Colax Eye hydrates dry skin. For sensitive eyes, Cellcosmet recommends the Celllift Eye Contour Cream.
Which face serums are in this collection?
The serums include Menard's Embellir Extract, a concentrate with a rich, thick texture and Reishi mushroom as its active ingredient, and, from the same house, Colax, which hydrates and adds elasticity. Juki no Shingyu offers the Siero Viso Rigenerante Antietà, with ginseng, horsetail, echinacea, collagen and hyaluronic acid.
How do you remove eye and lip makeup?
For eyes and lips, use bi-phase removers formulated for sensitive areas. Juki no Shingyu's Struccante Bifasico per Occhi e Labbra has an oil phase that removes even long-wear makeup, while Valmont's Bi-Falls suits all skin types and also works on waterproof formulas.
Does skincare include the body too?
Yes, it also covers the body, lips and hands. For the body there are Juki no Shingyu's Biocomplex Corpo, Marina Mazzolari's Silky Rich Body Cream and Silky Rich Body Oil, and the Olio Secco Corpo. For the lips there is Tom Ford's Sunlit Rose Lip Balm, and for the hands Acca Kappa's Crema Mani Green Mandarin.
