From Aldo Coppola's technique to a product line
Aldo Coppola was born in Milan in 1940 and passed away in 2013; he opened his first atelier on Via Manzoni in 1965. Today Shatush has a network of salons under its own name and an academy where hairdressers learn the technique. In the formulas, the brand explains, hair care actives are combined with botanical extracts, using raw materials chosen with attention to the physiology of scalp and hair, exclusive fragrances and creamy textures the house compares to silk.
The products in our selection
Cleanse: Shampoo Like Silk and Shampoo Anti Aging
Shampoo Like Silk is suitable for all hair types, especially dry and overworked hair. It maintains hydration and leaves hair easy to comb, elastic and resistant to breakage, with more softness and shine and without weighing it down. According to the house, it also protects the hair fiber from environmental aggressors and helps keep color bright.
Then there's Shampoo Anti Aging, a creamy formula with antioxidant action for gentle, deep cleansing. It works on scalp and hair with olive emollients, white calla lily extract and the PVS complex, a blend of vitamins, oils and natural sugars.
Color: Power Color Mask
For anyone who wants to maintain their color, the line offers Power Color Mask, a 200 ml mask. The house presents it as an intensive treatment that works deep down to protect and strengthen the hair's structure.
Nourish: Oil Like Silk
Oil Like Silk is a nourishing, protective oil designed to give dry, unruly hair a velvety softness without weight. Its texture is rich and full-bodied, but the final result is light. It makes hair shinier, tames curls and contains UV filters. Apply it to damp hair after shampooing, before styling, or use a small amount on dry hair for a more intense shine.
Blow-dry: Liss Control and Hydrating Pearls
While blow-drying, use Liss Control, a hydrating, smoothing cream that seals the hair's surface, naturally keeps frizz under control and counters dullness and breakage. It works on all hair types, including dry and unruly hair, makes straight styles soft and shiny, and also helps create soft, well-defined waves.
Before the blow dryer, as the last step, there are Hydrating Pearls, an illuminating pre-styling protector in single-dose pearls with hydrolyzed silk and keratin amino acids that are compatible with the hair fiber. Their texture is silky and nourishing; they protect against heat and leave hair elastic and shiny.
Frequently asked questions
What is shatush?
Shatush is a soft, blended lightening technique that recreates the natural effect of the sun on hair. It was born in Aldo Coppola's salons, and since 2001 Shatush has also been the name of an Italian line of professional hair care products.
How is shatush done?
Shatush is done in salons trained by the brand, which teaches the technique at the Shatush Academy, reserved for Shatush-branded salons, through a program that also covers cutting, coloring and blow-drying. The official website doesn't describe the steps of the technique and refers clients to its network of affiliated salons.
Who invented shatush?
Shatush was invented by Milanese hairdresser Aldo Coppola, and according to the brand the technique dates back to 1991. The Shatush hair care line also takes its name from this technique, which was born in his salons.
What shampoo should I use after shatush?
The Shatush line includes Shampoo Like Silk, which maintains hydration, makes hair easy to comb and, according to the house, helps preserve color brightness. If you're looking for creamy, nourishing cleansing for scalp and hair, you can choose Shampoo Anti Aging.
How do I maintain color with shatush?
For color, Shatush offers Power Color Mask, a hair mask designed to help maintain it. The house describes it as an intensive treatment that works deep down to protect and strengthen the hair's structure, and it is an exclusive creation of the brand.
Which Shatush product works against frizz?
For frizz, Shatush offers Liss Control, a hydrating, smoothing cream to use while blow-drying that seals the hair's surface and naturally keeps frizz under control. It works on all hair types, including dry hair, makes straight styles soft and defines soft waves.
How do I protect lightened hair from blow dryer heat?
For blow-drying, Shatush offers Hydrating Pearls, an illuminating protector in single-dose pearls to apply as the last step before drying. With hydrolyzed silk and keratin amino acids, they protect against blow dryer heat, leave hair elastic, soft and shiny, and also reduce static.
How do I use Shatush Oil Like Silk?
Oil Like Silk can be applied to damp hair after shampooing, before styling, or in small amounts to dry hair for a more intense shine. It's a nourishing oil designed for dry, unruly hair, with UV filters, that tames curls without weighing hair down.
