Moschino: from Milan fashion to fragrance
Franco Moschino showed his first women's collection in Milan in 1983, added menswear in 1985 and in 1987 launched the house's first perfume. Today the fragrances are managed by Euroitalia, which describes the brand's style, from the very beginning, as surrealist, biting and provocative.
The lines we carry
Toy 2: the glass teddy bear
Jeremy Scott presented Toy 2 Eau de Parfum at Milan Fashion Week in 2018 as the follow-up to 2014's Toy. It comes in a glass bottle shaped like a teddy bear, with a composition of magnolia, jasmine petals, peony, white currant and sandalwood. Two variations grew out of the original. Toy 2 Bubblegum, which Euroitalia offers as an eau de toilette, is floral, fruity and oriental according to the Moschino website, with a bubble gum accord, cinnamon and Bulgarian rose. Toy 2 Pearl, again according to the Moschino website, is a citrus, woody and musky eau de parfum with lemon sorbet, jasmine and vetiver. In the same scent we also carry the Toy 2 Pearl Bath Shower Gel, a shower gel with a rich, foaming formula.
Cheap and Chic: the original line
Cheap and Chic dates from 1995 and takes its name from the 1988 fashion line the house aimed at young people and the young at heart. Its bottle echoes the silhouette of Olive Oyl, Popeye's girlfriend. Alongside the original are Cheap and Chic I Love Love, a women's fragrance from 2005, and Cheap and Chic So Real.
How to choose: concentration and line
If you're looking for an eau de parfum, Toy 2 is the one we carry. As eaux de toilette there are Fresh, its variation Fresh Pink, Pink Bouquet and, among the Toy 2 variations, Bubblegum. On the brand's website Fresh is called Fresh Couture and is a woody floral with bergamot, raspberry and white peony, while Fresh Pink is fruity, floral and woody, with pink grapefruit, cassis and pomegranate.
Uomo? and the aftershaves
For men we carry Uomo? Eau de Toilette, the men's fragrance launched in 1998. For shaving you can pick between two textures: the Tom Boy After Shave Balm and the Tomboy After Shave Lotion.
Frequently asked questions
Who founded Moschino?
Moschino was founded in Milan in 1983 by designer Franco Moschino, who presented his first women's collection that year. The house's first perfume arrived in 1987, and today the fragrances are managed by Euroitalia, which lists Moschino among its brands.
When did the first Moschino perfume come out?
The first Moschino perfume dates from 1987 and was an eau de toilette simply bearing the house's name. Cheap and Chic followed in 1995, named after the Cheap Chic clothing line Franco Moschino had launched in 1988 for young people and the young at heart.
What's the difference between Toy 2, Toy 2 Bubblegum and Toy 2 Pearl?
Toy 2 Eau de Parfum is the original of Moschino's women's line, and Toy 2 Bubblegum is an eau de toilette variation that is floral, fruity and oriental. Toy 2 Pearl, finally, is the only one of the three that we also carry as a matching shower gel, the Toy 2 Pearl Bath Shower Gel.
What does Moschino Toy 2 smell like?
Toy 2 is a women's eau de parfum with magnolia, jasmine petals, peony, white currant and sandalwood. Jeremy Scott presented it at Milan Fashion Week in 2018, in a glass teddy bear bottle that picks up the idea of the first Toy, released in 2014.
Is Toy 2 a women's or unisex fragrance?
Toy 2 was created as a women's fragrance, while the first Toy, from 2014, was presented as unisex. If you're looking for a men's Moschino fragrance, we carry Uomo? Eau de Toilette, along with the Tom Boy After Shave Balm and Tomboy After Shave Lotion.
What do Cheap and Chic, I Love Love and So Real have in common?
They are fragrances from the same Cheap and Chic family. The original, from 1995, is named after Franco Moschino's Cheap Chic fashion line, aimed at young people and the young at heart, and I Love Love and So Real carry its name alongside the original in the Moschino range.
Who designed the Cheap and Chic bottle?
The Cheap and Chic bottle was designed by Pierre Dinand and is inspired by the silhouette of Olive Oyl, Popeye's girlfriend in the comic strips. According to the Victoria and Albert Museum, the glossy black cap echoes her pinned-up hairstyle.
Which Moschino perfumes are eaux de toilette?
The eaux de toilette we carry are Fresh, Fresh Pink and Pink Bouquet, along with Uomo? for men. From the Toy 2 line, the Bubblegum variation is an eau de toilette, while the original is an eau de parfum.
