Medavita: a salon brand built around the scalp
Medavita is the main brand of Pool Service, a group based just outside Milan that develops and manufactures professional hair cosmetics, and since 2019 it has been part of the Beautynova group together with Panzeri. The idea running through the whole range is that hair care starts from the skin the hair grows from. That is why, alongside shampoos and masks, there are lotions, pre-shampoos, tonics and serums for the scalp, and for several products the brand states the pH: acidic in the lotions and masks, and around 5.5 in the shampoos.
Scalp care lines
Lotion Concentrée
Lotion Concentrée is the line for weakening hair. Its Trattamento Intensivo Lotion Concentrée is based on a patented blend of ten vasoactive, antioxidant and oxygenating plant extracts. Alongside the treatment come the treatment shampoo, with yarrow, coltsfoot and cinchona, and the Medatonic lotion, which the brand presents as a daily revitalizer for the scalp. For men there is also the Homme version, in vials, with rosemary, Serenoa repens and turmeric.
Pre-shampoos and tonics
Before washing come the Hair & Scalp Creams: Purity with tea tree oil and kaolin, Rebalance and Vitality. For a scalp that gets oily there are the Oxygen Detox Peeling, with bamboo charcoal and caffeine, and the Hair & Scalp Balancing Conditioner, a lightweight sebum-balancing formula. The range is rounded out by the Energizing Daily Tonic, with biotin and caffeine, and the Night Reset Serum, a soothing overnight serum for scalp and face.
Lines for the lengths
Huile d'Étoile: shine and nourishment
Huile d'Étoile is the oil line, combining Sacha inchi, Moringa, sweet cyperus and flaxseed. It includes the Shampoo di Oli Inebriante, the Shining Oils Hair Mask, the Oleo-Lift and the intensive treatment Oleum di Luce, as well as the Radiance Revealing Oil, which has a fast-absorbing texture.
Nutrisubstance, Prodige and B Refibre: dryness and damage
Nutrisubstance is the shea butter line, built around the Maschera Sostantivante Nutritiva and the Siero Notturno. For fragile, stressed and dull hair there is Prodige, with Lifesaver liposomes made from amino acids and spelt proteins. The actives in the Prodige Instant Magnifying Serum, in vials, are then sealed in with the Ultimate Deep Recovering Mask. Finally, B Refibre uses beta-carotene to recompact the hair fiber.
Elisièr Instant Bond Repair
Elisièr Instant Bond Repair is the line for hair bonds broken by coloring, bleaching, chemical treatments and styling. It includes the pre-shampoo, the pH 5.5 shampoo and the conditioning cream, which seals the repair. The same family also includes the Elisièr Fortifying and Regenerating Hair Serum.
Blondie, Choice and Luxviva: blondes and color
Blondie All Blondes strengthens blonde hair with hydrolyzed collagen, hyaluronic acid and ceramides. Blondie Ice Blonde preserves cool tones with the Enhancing Deep Mask and the conditioning mousse. For color-treated hair there are the Choice line, with blueberry seed oil, and the Luxviva after-color care, with phytokeratin and camellia oil.
Keratin Miracle and Idol
For frizz, the brand offers Keratin Miracle, with the Smoothing Thermo Defence heat protectant spray and the Sleek Hair Mask. Idol is the styling line. For curls and waves there are the Curl Shape Model Up Fluid, with sunflower, jojoba and sweet almond oils, which defines curly and wavy hair and eliminates frizz, and the Curly Glow taming mousse. For a textured look with a natural matte finish there is the Messy Flow Hair Fluid, with crambe abyssinica and tamanu. The range also includes the Soft Shine Modelling Wax, a molding wax that adds shine without weighing hair down, and the Flash Glam Impeccable Look Dry Shampoo, an instant-action spray dry shampoo that leaves no residue.
Sun care and technical products
For the sun there is the Solarich line, with the Olio in Crema 10 in 1, which contains UVA/B filters and Manuka honey, and the restructuring after-sun mask. Then there are the technical salon products, such as the Luxviva il Colore and Choice Color hair dyes with their developers.
Frequently asked questions
What is the Medavita Elisièr Instant Bond Repair line?
Elisièr Instant Bond Repair is the Medavita line designed to rebuild hair bonds damaged by coloring, bleaching, chemical treatments and styling. It includes the pre-shampoo treatment, the pH 5.5 shampoo, which strengthens the newly repaired bonds, and the conditioning cream, which seals the repair.
What is Medavita Lotion Concentrée?
Lotion Concentrée is the Medavita line for weakening hair. The intensive treatment is based on a patented blend of ten vasoactive, antioxidant and oxygenating plant extracts, and it comes with the treatment shampoo and the Medatonic toning lotion. For men there is also the Homme version in vials.
Which Medavita products work for an oily scalp and oily hair?
For a scalp that gets oily, Medavita offers the Oxygen Detox Peeling, which has an anti-sebum, rebalancing action and contains bamboo charcoal, caffeine and wheat germ extract. Alongside the peeling is the Hair & Scalp Balancing Conditioner, a lightweight sebum-balancing emulsion with jojoba and panthenol that leaves hair soft without weighing it down.
What is the difference between Huile d'Étoile and Nutrisubstance?
Huile d'Étoile and Nutrisubstance both nourish the lengths. The first is built around an oil complex of Sacha inchi, Moringa, sweet cyperus and flaxseed, focuses on shine and includes a shampoo, a mask and an oil. Nutrisubstance instead centers on shea butter and includes the Siero Notturno, a serum left on overnight.
Blondie All Blondes vs. Ice Blonde: what is the difference?
All Blondes is the part of Blondie that strengthens every shade of blonde, with a shampoo, a serum and a sealing cream based on hydrolyzed collagen, hyaluronic acid and ceramides. Ice Blonde, with the Enhancing Deep Mask and the Conditioning Mousse, contains the same actives and preserves and enhances cool tones.
What are Medavita Hair & Scalp Creams?
Hair & Scalp Creams are pre-shampoo creams applied to the scalp before washing, which the brand recommends to prepare the scalp for the treatments that follow. Purity purifies with tea tree oil, kaolin and willow extract, Rebalance rebalances and tones, and Vitality revitalizes with white clay.
Which Medavita product protects hair from the sun?
For sun protection, Medavita has the Solarich line. The Olio in Crema 10 in 1 contains UVA/B filters and is used before and after sun exposure; the Maschera Intensiva Ristrutturante is a conditioning after-sun treatment with Manuka honey, avocado oil, coconut oil and shea butter.
How do you tame frizz with Medavita?
For frizz, Medavita offers the Keratin Miracle line. The Sleek Hair Mask is ultra-smoothing and protects the lengths from both humidity and dryness; the Smoothing Thermo Defence Spray protects the hair fiber from heat tools and styling. Finally, for blow-drying medium to fine hair there is the Frizz Over Hair Mousse.
