From evening couturier to fragrance house
Loris Azzaro (1933-2003), born in Tunis to Italian parents, moved to France in 1962 and in 1967 opened his boutique at 65 rue du Faubourg Saint-Honoré in Paris. His was evening couture, made of luminous fabrics and gowns cut through with circles, and his first fragrance arrived in 1975.
The fragrance licenses passed from Groupe Parfac to Clarins, which in 2019 signed the agreement to sell them to L'Oréal. The lines in our catalog date from different eras: Chrome from the 1990s and Wanted from the mid-2010s.
The lines in our catalog
Wanted: the family born in 2016
The Wanted line starts with Wanted Eau de Toilette, which the house builds around lightness, with a bright opening and a fresh finish. The Azzaro website describes it as a woody, spicy fragrance with lemon, cardamom and vetiver.
For those who don't want to go unnoticed, the house offers The Most Wanted Eau de Parfum Intense, an eau de parfum with an intense trail. On the Azzaro website it is a woody amber fougère, with cardamom, caramel and bourbon vanilla.
As the name suggests, Forever Wanted belongs to the same family.
Chrome: a tribute to the bond between father and son
Chrome Eau de Parfum belongs to the line launched in 1996, which the house website presents as a tribute to the relationship between father and son and as a fragrance inspired by the Mediterranean. For this eau de parfum, the product page speaks of a refined, multifaceted composition that evolves softly on the skin.
How to choose an Azzaro fragrance
If you want something light, start with Wanted Eau de Toilette, woody and spicy, while for an intense trail there's The Most Wanted Eau de Parfum Intense, an amber fougère. Chrome, available here as an eau de parfum, has a Mediterranean theme instead. To look beyond Azzaro, browse the spicy fragrances and woody fragrances from other houses, along with more men's fragrances.
Frequently asked questions
Who founded Azzaro?
Azzaro was founded by Loris Azzaro, a couturier born in Tunis in 1933 to Italian parents. After moving to Paris in 1962, he opened his boutique on rue du Faubourg Saint-Honoré in 1967 and became known for his evening gowns. The house's first fragrance dates from 1975.
What's the difference between Wanted Eau de Toilette and The Most Wanted Intense?
The concentration changes, and with it the trail. Wanted is an eau de toilette built around lightness, while The Most Wanted Intense is an eau de parfum the house offers for an intense trail. The character differs too: the first is woody and spicy, the second a woody amber fougère.
Which Azzaro fragrance is best for everyday wear?
For every day, the house has Wanted Eau de Toilette in mind, a scent that quietly accompanies daily moments. It is a balanced composition in which no note overpowers the others, and the result is fresh and pleasant to wear.
Which Azzaro fragrance gets you noticed?
The pick is The Most Wanted Eau de Parfum Intense, which the house designed for those who don't want to go unnoticed. The Azzaro website describes it as a woody amber fougère built on cardamom distilled in Guatemala, caramel and a woody amber accord with bourbon vanilla and vetiver.
Is Forever Wanted part of the Wanted family?
Yes, as the name suggests, Forever Wanted belongs to the Wanted family, the line Azzaro launched in 2016. From the same family we also carry Wanted Eau de Toilette and The Most Wanted Eau de Parfum Intense; the Forever Wanted product page does not detail its notes.
What inspired Azzaro Chrome?
Chrome is inspired by the bond between father and son. The house website presents it as a tribute to the relationship between Loris Azzaro and Romain and as a fragrance with a Mediterranean theme. The line was born in 1996 with an eau de toilette, while we carry Chrome Eau de Parfum.
How can you recognize the Wanted and Chrome bottles?
The Wanted bottle is shaped like a small barrel, which the house calls iconic, while the Chrome bottle is squared off, with a silver cap featuring a chevron pattern. These are the signatures of the two Azzaro lines in our catalog, born twenty years apart, Chrome in 1996 and Wanted in 2016.
Who owns Azzaro fragrances today?
Azzaro fragrances now belong to the L'Oréal group, which in 2019 signed the agreement with Clarins to acquire them. Clarins had in turn acquired them in 1995, when it took over Groupe Parfac, the French licensee through which Loris Azzaro had brought his fragrances to international distribution.
