{"title":"Shu Uemura","description":"\u003cp\u003eShu Uemura Art of Hair is the professional hair care line created in 2007 by Japanese makeup artist Shu Uemura, and today part of L'Oréal's professional products division. The formulas start from ingredients rooted in Japanese tradition, such as the rice water in Izumi Tonic, the camellia oil in Essence Absolue, the rice extract in Ultimate Reset and the white peony in Yubi Blonde. Alongside the care lines are the Deep Cleansing detox shampoos and a styling range with Japanese names.\u003c\/p\u003e","products":[{"product_id":"kumo-hold","title":"Kumo Hold Spray di Definizione","description":"\u003cp\u003eShu Uemura Kumo Hold embodies Japanese minimalism through a professional styling spray crafted for impeccable definition without compromise. Named after kumo-the Japanese word for cloud-this fine-mist formula delivers beautifully shaped styles while preserving your hair's natural integrity, texture, and color vibrancy. The advanced hold technology balances power with flexibility, providing professional-strength lasting hold without the stiffness and heaviness of traditional hairsprays.\u003c\/p\u003e\n\u003cp\u003ePerfect as the finishing step of your styling routine, this spray creates a refined, modern aesthetic that moves naturally and gracefully. Kumo Hold sculpts your style with precision while maintaining hair health and responsiveness throughout your entire day.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"300ml","offer_id":43374354989205,"sku":"3474636876785","price":39.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/3474636876785.jpg?v=1681565910"},{"product_id":"muroto-volume-lightweight-care-conditioner","title":"Muroto Volume Lightweight Care Balsamo Volumizzante","description":"\u003cp\u003eShu Uemura Muroto Volume Lightweight Care Conditioner is formulated with depsea water-a pure, mineral-rich ingredient sourced far from surface contaminants-and ceramides that gradually strengthen each hair fiber. This lightweight hydrating conditioner builds volume while maintaining the integrity and strength of your strands. Ideal for those seeking optimal volume without the residue or flatness that heavy conditioners often create.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eDepsea water with preserved mineral content\u003c\/li\u003e\u003cli\u003eCeramides for progressive fiber strengthening\u003c\/li\u003e\u003cli\u003eLightweight hydration for volume and strength\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to the lengths and ends of clean, damp hair. Comb through and rinse thoroughly for maximum volume and shine.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"250ml","offer_id":43374355054741,"sku":"3474636758593","price":60.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/3474636758593.jpg?v=1681565911"},{"product_id":"muroto-volume-lightweight-care-masque","title":"Muroto Volume Lightweight Care Maschera Volumizzante","description":"\u003cp\u003eShu Uemura Muroto Volume Lightweight Care Masque is a nourishing hair mask enriched with proprietary depsea water-sourced far beneath the surface, isolated from sunlight, bacteria, and pollutants to maintain its mineral richness and purity. Ceramides work gradually to strengthen hair fibers, building fuller, stronger strands. This rich, creamy formula delivers intensive nourishment without the heaviness that weighs down fine or thin hair.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eEnriched with mineral-rich depsea water\u003c\/li\u003e\u003cli\u003eCeramides gradually strengthen hair fiber\u003c\/li\u003e\u003cli\u003eIntensive nourishment without weight\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to damp hair after shampooing, leave for several minutes, then rinse thoroughly. Use regularly for visibly fuller, healthier-looking volume.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"200ml","offer_id":43374355218581,"sku":"3474636758623","price":77.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/3474636758623.jpg?v=1681565916"},{"product_id":"muroto-volume-lightweight-care-shampoo","title":"Muroto Volume Lightweight Care Shampoo Volumizzante","description":"\u003cp\u003eShu Uemura Muroto Volume Lightweight Care Shampoo is specially formulated for fine hair with depsea water-a pristine, mineral-rich ingredient isolated from surface impurities-and ceramides that strengthen fibers over time. This gentle cleanser removes buildup and impurities while respecting your scalp's natural balance, creating the foundation for fuller-looking, healthier strands without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eDepsea water with preserved minerals\u003c\/li\u003e\u003cli\u003eCeramides for gradual fiber strengthening\u003c\/li\u003e\u003cli\u003eGentle formula respecting scalp balance\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eUse daily to cleanse fine hair while building volume. Massage into scalp and hair, rinse thoroughly, and follow with the matching conditioner for optimal results.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"300ml","offer_id":43374355251349,"sku":"3474636758555","price":49.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/3474636758555.jpg?v=1681565916"},{"product_id":"silk-bloom-restorative-conditioner","title":"Silk Bloom Restorative Conditioner Riparatore per Capelli","description":"\u003cp\u003eShu Uemura Silk Bloom Restorative Conditioner revitalizes compromised hair with ceramides, vitamin E, and argan oil. This restorative formula works to rebuild damaged hair structure, fortifying each fiber to restore strength, body, and vitality. Ideal for hair that has endured chemical treatments, heat styling, or environmental stress, delivering a noticeable transformation toward silkiness and renewed resilience.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eCeramides, vitamin E, and argan oil\u003c\/li\u003e\u003cli\u003eRestores damaged hair structure\u003c\/li\u003e\u003cli\u003eIncreases strength, body, and vitality\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to damp hair, focusing on mid-lengths and ends. Leave for a few minutes, then rinse thoroughly. Use with the matching shampoo for complete restoration.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"250ml","offer_id":43374355284117,"sku":"3474630146600","price":60.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/3474630146600.jpg?v=1681565916"},{"product_id":"silk-bloom-restorative-shampoo","title":"Silk Bloom Restorative Shampoo Riparatore per Capelli Fini","description":"\u003cp\u003eShu Uemura Silk Bloom Restorative Shampoo cleanses while actively repairing compromised hair. Formulated with ceramides, vitamin E, and argan oil, its deep-acting strengthening effect repairs damage and fortifies hair structure to restore strength, body, and vitality. This gentle yet potent cleanser addresses the root causes of weakened hair, transforming dull, fragile strands into silky, resilient ones.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eCeramides, vitamin E, and argan oil\u003c\/li\u003e\u003cli\u003eDeep-acting strengthening and repair\u003c\/li\u003e\u003cli\u003eRestores strength, body, and vitality\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eUse daily to cleanse and strengthen damaged hair. Follow with the Silk Bloom Restorative Conditioner for complete restoration and optimal results.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"300ml","offer_id":43374355382421,"sku":"3474630146549","price":49.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/3474630146549.jpg?v=1681565916"},{"product_id":"ultimate-reset-extreme-repair-conditioner","title":"Ultimate Reset Extreme Repair Conditioner Balsamo Riparatore, Trattamento Estremo","description":"\u003cp\u003eShu Uemura Ultimate Reset Extreme Repair Conditioner is a comprehensive treatment that addresses all visible signs of hair damage. Enriched with rice extract, this powerful formula works to repair and restore damaged lengths in under 48 hours, leaving hair visibly 10 times stronger and more resistant to breakage, smooth and manageable from roots to tips.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eRice extract for intensive repair action\u003c\/li\u003e\u003cli\u003e10 times more resistant to breakage\u003c\/li\u003e\u003cli\u003eEnhanced manageability and luminosity\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eUse after shampooing for best results, applying to damp hair and rinsing thoroughly.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"250ml","offer_id":43374355480725,"sku":"3474636610198","price":60.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/3474636610198.jpg?v=1681565922"},{"product_id":"urban-moisture-hydro-nourishing-conditioner","title":"Urban Moisture Hydro Nourishing Conditioner Balsamo Nutriente, Idratante","description":"\u003cp\u003eShu Uemura Urban Moisture Hydro Nourishing Conditioner is a nutrient-rich formula designed to restore vitality to hair weakened by urban stress. Fortified with moringa and red algae, this conditioner delivers essential hydration to dry, damaged hair exposed to pollution, humidity and particulate matter.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eMoringa and red algae for deep hydration\u003c\/li\u003e\u003cli\u003eSmooths hair from roots to ends\u003c\/li\u003e\u003cli\u003eRestores healthy shine and appearance\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eAfter shampooing, apply to damp hair, massage gently and rinse thoroughly.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"250ml","offer_id":43374355644565,"sku":"3474636400348","price":60.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/3474636400348.jpg?v=1681565928"},{"product_id":"uzu-cotton","title":"Uzu Cotton Crema di Definizione per Capelli","description":"\u003cp\u003eShu Uemura Uzu Cotton is a whipped wax cream specially formulated for curly and wavy hair types, delivering a flexible hold with light finish. Infused with cotton fibers, this defining cream imparts natural shine and body to curls and waves while maintaining movement and texture. The soft but controlled touch creates beautiful definition without the weight or crunchiness of traditional styling products.\u003c\/p\u003e\n\u003cp\u003eApply to damp or dry hair to enhance your natural curl and wave pattern while creating beautifully refined definition. Uzu Cotton adds luminosity and fullness to your texture while keeping everything soft, pliable, and undeniably natural-looking throughout the day.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"75ml","offer_id":43374355841173,"sku":"3474636876907","price":43.2,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/3474636876907.jpg?v=1681565933"},{"product_id":"yubi-blond-full-replenishing-conditioner","title":"Yubi Blond Full Replenishing Conditioner Conditioner Ristrutturante per Biondi","description":"\u003cp\u003eYubi Blond Full Replenishing Conditioner is a restructuring conditioner by Shu Uemura designed specifically for bleached or lightened blonde hair, which tends to look more fragile and dull after chemical treatment. It is enriched with Japanese white peony, known for its moisturizing properties.\u003c\/p\u003e\n\u003cp\u003eIt is applied after shampoo, distributed through the lengths, and rinsed out like a regular conditioner. It makes the hair fiber look fuller and plumper, with a soft touch: its distinctive feature is precisely the targeted attention to the needs of lightened hair, compared with a generic conditioner for all hair types.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"200ml","offer_id":43374355906709,"sku":"3474636956043","price":60.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/3474636956043.jpg?v=1681565933"},{"product_id":"ashita-supreme-conditioner","title":"Ashita Supreme Conditioner Balsamo","description":"\u003cp\u003eShu Uemura Ashita Supreme Conditioner provides targeted hydration to hair lengths and ends without weighing the hair down, leaving it with a soft, silky shine. Enriched with Ashitaba, the regenerative Japanese plant, this balm intensely revitalizes and regenerates hair, restoring its original beauty and vitality. Use it after shampooing to complete your revitalizing hair care ritual.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eHydrates lengths and ends without heaviness\u003c\/li\u003e\u003cli\u003eDelivers soft, silky shine\u003c\/li\u003e\u003cli\u003eIntensely revitalizes and regenerates with Ashitaba\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to wet hair after shampooing with Ashita Supreme Shampoo, focusing on lengths and ends. Leave for a few minutes before rinsing for optimal results.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"250 ml","offer_id":43374414954645,"sku":"3474636909711","price":71.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/3474636909711.jpg?v=1681568576"},{"product_id":"ashita-supreme-serum","title":"Ashita Supreme Serum Siero Rigenerante per Capelli","description":"\u003cp\u003eShu Uemura Ashita Supreme Serum is a lightweight, quick-absorbing treatment that nourishes and revitalizes hair from mid-lengths to ends, delivering immediate softness and resilience. Enriched with Ashitaba, the legendary Japanese plant celebrated for its natural regenerative properties, the serum helps hair return to its original beauty while facilitating smooth styling. As a leave-in formula, it requires no rinsing, making it an effortless addition to any daily routine.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eQuick-absorbing lightweight texture\u003c\/li\u003e\u003cli\u003eLeave-in formula requires no rinsing\u003c\/li\u003e\u003cli\u003eEnriched with regenerative Ashitaba extract\u003c\/li\u003e\u003cli\u003eFacilitates styling and restores softness\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to damp or dry hair, concentrating on mid-lengths and ends. Style immediately; no rinsing required.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"90ml","offer_id":43374415020181,"sku":"3474637058647","price":81.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/3474637058647.jpg?v=1681568576"},{"product_id":"ashita-supreme-shampoo","title":"Ashita Supreme Shampoo","description":"\u003cp\u003eShu Uemura Ashita Supreme Shampoo harnesses the regenerative power of Ashitaba, an ancient Japanese plant that regrows within a day of cutting and releases golden juice in the process. This exceptional ingredient enriches the formula, which cleanses and nourishes hair while restoring its original beauty. The result is a scalp and hair that feel pleasantly cared for and revitalized.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eDeeply cleanses and nourishes intensely\u003c\/li\u003e\u003cli\u003eRevitalizing properties restore hair's natural radiance\u003c\/li\u003e\u003cli\u003eEnriched with Ashitaba's regenerative plant extract\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eMassage through wet hair from roots to ends, then rinse. Follow with Ashita Supreme Conditioner for optimal revitalization.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"300 ml","offer_id":43374415151253,"sku":"3474636909674","price":58.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/3474636909674.jpg?v=1681568580"},{"product_id":"ishi-sculpt","title":"Ishi Sculpt Pasta Modellante e Texturizzante","description":"\u003cp\u003eShu Uemura Ishi Sculpt is a professional-grade sculpting paste designed to define and texturize hair with a refined semi-matte finish. This workable modeling paste delivers strong, lasting hold while remaining flexible enough to adjust and refine your style throughout the day. The advanced formula creates sophisticated textured, separated-strand effects without ever feeling stiff or weighed down.\u003c\/p\u003e\n\u003cp\u003eIdeal for creating sculpted, defined looks or polished, sleek styles, this paste offers precise control with a natural semi-matte aesthetic. The workable hold empowers continuous styling adjustments, ensuring your look stays fresh and frizz-free from morning to night.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"75ml","offer_id":43374415446165,"sku":"3474636876891","price":43.2,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/3474636876891.jpg?v=1681568587"},{"product_id":"shu-izumi-water-vd29","title":"Shu Izumi Water Vd29 Siero Ispessente per Capelli Fragili","description":"\u003cp\u003eShu Uemura Shu Izumi Water Vd29 Siero Ispessente per Capelli Fragili is inspired by yu-su-ru, an ancient Japanese tradition of washing hair in rice water. This lightweight hair spray combines rice water with ceramides in a delicate aqueous texture designed to nourish sensitive scalps. The formula works to strengthen and protect fragile hair.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eRice water and ceramides work together to fortify hair structure\u003c\/li\u003e\u003cli\u003eLightweight, water-based texture is suitable for sensitive scalps without heaviness\u003c\/li\u003e\u003cli\u003eAnti-breakage properties instantly seal hair cuticles to lock in moisture and strength\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eIdeal for daily use on fragile or damaged hair. Apply to damp hair after shampooing to strengthen, protect and restore vitality to compromised strands.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"150 ml","offer_id":43374415741077,"sku":"3474637008000","price":57.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/3474637008000.jpg?v=1681568598"},{"product_id":"deep-cleansing-shampoo-pure-serenity","title":"Deep Cleansing Shampoo Pure Serenity Infuso con Fermenti Bio-Tech","description":"\u003cp\u003eInfused with bio-tech ferments inspired by Japanese onsen and the aromatic yuzu citrus traditionally added to winter solstice baths for its soothing properties, Shu Uemura Deep Cleansing Shampoo Pure Serenity delivers profound cleansing for both scalp and hair. This formula removes excess oil, pollution particles and impurities, leaving the scalp in perfect balance-clean, purified and free from greasiness.\u003c\/p\u003e\n\u003cp\u003eUse as your daily shampoo, working through wet hair to create a luxurious cleanse, then rinse well. The combination of onsen-inspired biotechnology and refreshing yuzu transforms your daily hair ritual into a moment of calm and restoration.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"400ml","offer_id":48688899522889,"sku":"3474637091149","price":60.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/3474637091149.jpg?v=1693382534"},{"product_id":"deep-cleansing-shampoo-delicate-comfort","title":"Deep Cleansing Shampoo Delicate Comfort Infuso con Fermenti Bio-Tech","description":"\u003cp\u003eDeep Cleansing Shampoo Delicate Comfort by Shu Uemura is a shampoo infused with bio-tech ferments and Japanese cherry blossom, designed for those looking for a deep yet gentle cleanse of the scalp.\u003c\/p\u003e\n\u003cp\u003eIt is applied to wet hair, massaged into the scalp until it lathers, and rinsed out.\u003c\/p\u003e\n\u003cp\u003eIts action of removing excess sebum and pollution particles while staying gentle on the scalp sets it apart from purely degreasing shampoos.\u003c\/p\u003e\n\u003cp\u003eIt is suited to those who wash their hair frequently and look for a shampoo that does not dry out the scalp over time, unlike more aggressive degreasing shampoos designed for occasional use.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"400ml","offer_id":48688899490121,"sku":"3474637091163","price":60.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/3474637091163.jpg?v=1693382534"},{"product_id":"yubi-blonde-serum","title":"Yubi Blonde Serum Siero Leave-In","description":"\u003cp\u003eShu Uemura Yubi Blonde Serum is a violet leave-in treatment that instantly hydrates blonde hair while neutralising unwanted warm tones and brassy yellows. This oil-rich formula protects delicate blonde strands from heat damage during styling, delivering radiant, soft and hydrated results.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eFormulated with Japanese white peony, rich in vitamin D, for nourishing and conditioning benefits\u003c\/li\u003e\u003cli\u003eHigh-tech cold pigments and ceramides neutralise yellow tones and soften the hair fibre\u003c\/li\u003e\u003cli\u003eAntioxidant and protective properties preserve the beauty of blonde hair\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply a few drops to damp or dry blonde hair before or after styling. This transformative serum restores shine, suppleness and radiance to blonde hair while maintaining its beautiful cool tone.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"100ml","offer_id":48688899555657,"sku":"3474637120054","price":51.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/3474637120054.jpg?v=1693382534"},{"product_id":"deep-cleansing-shampoo-gentle-radiance","title":"Deep Cleansing Shampoo Gentle Radiance Detergente Profondo Delicato","description":"\u003cp\u003eShu Uemura Deep Cleansing Shampoo Gentle Radiance brings the traditions of Japanese onsen bathing into your haircare ritual. A refined balance of gentle yet powerful cleansing agents has been carefully formulated to deliver intensive effectiveness while remaining kind to scalp and hair. The blend of precisely selected oils dissolves excess sebum without stripping, making them effortlessly washable.\u003c\/p\u003e\n\u003cp\u003eMassage into wet hair and scalp, creating a luxurious lather, then rinse thoroughly. This weightless shampoo leaves your scalp purified and scalp and hair feeling clean, fresh and radiant without any heaviness or residue.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"400ml","offer_id":48688899588425,"sku":"3474637111281","price":60.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/3474637111281.jpg?v=1693382534"},{"product_id":"izumi-tonic-shampoo","title":"Izumi Tonic Shampoo Shampoo Rinforzante","description":"\u003cp\u003eIzumi Tonic Shampoo by Shu Uemura is a strengthening shampoo with a light, transparent formula enriched with rice water, designed for those who want an effective yet gentle hair cleanse.\u003c\/p\u003e\n\u003cp\u003eUse it like a classic shampoo, massaging into wet scalp and rinsing. Hair feels stronger and protected from breakage and split ends, a strengthening action that sets it apart from a purely cleansing shampoo. It is suited to those with fragile hair or hair prone to breakage, while those who only want a volumizing or body-boosting effect will find other shampoos in the Shu Uemura range more suitable.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"300ml","offer_id":48688899621193,"sku":"3474637136512","price":49.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/3474637136512.jpg?v=1693382543"},{"product_id":"izumi-tonic-conditioner","title":"Izumi Tonic Conditioner Balsamo per Capelli","description":"\u003cp\u003eDrawing on Japanese hair care wisdom, Shu Uemura Izumi Tonic Conditioner strengthens thin and fragile hair with the power of rice water. This balm increases the diameter of each hair fibre, preventing breakage and split ends while leaving strands soft, elastic and luminous.\u003c\/p\u003e\n\u003cp\u003eUse after shampooing, working through damp hair from mid-length to ends. Leave for a few moments before rinsing thoroughly. The result is hair that feels noticeably thicker, stronger and more supple. This is an essential step for anyone with delicate or compromised hair seeking visible improvement in strength and shine.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"250ml","offer_id":48688899653961,"sku":"3474637136505","price":60.4,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/3474637136505.jpg?v=1693382543"},{"product_id":"izumi-tonic-masque","title":"Izumi Tonic Masque Maschera Rinforzante per Capelli","description":"\u003cp\u003eShu Uemura Izumi Tonic Masque is an intensive strengthening treatment designed for fragile and weakened hair. Enriched with rice water, this mask penetrates deep into the hair structure to repair damage, restore elasticity and add visible thickness to strands that have lost their resilience.\u003c\/p\u003e\n\u003cp\u003eApply once a week to clean, damp hair, concentrating on mid-lengths and ends. Leave for five to ten minutes, allowing the treatment to work through the fibre, then rinse thoroughly. You will notice noticeably stronger, thicker and more resilient hair with regular use. Perfect for thin or damaged hair that needs intensive restoration.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"200ml","offer_id":48688899686729,"sku":"3474637136482","price":77.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/3474637136482.jpg?v=1693382544"},{"product_id":"izumi-tonic-serum","title":"Izumi Tonic Serum Siero Ispessente","description":"\u003cp\u003eShu Uemura Izumi Tonic Serum Siero Ispessente draws from centuries of Japanese tradition, combining the nourishing power of rice water with fortifying ceramides. This treatment serum strengthens fragile, breakage-prone strands by increasing fibre diameter, creating visibly thicker hair. The formula protects against brittleness and split ends while restoring elasticity and softness, leaving your hair noticeably stronger and more resilient.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eContains rice water and ceramides\u003c\/li\u003e\u003cli\u003eIncreases hair fibre diameter for visible thickness\u003c\/li\u003e\u003cli\u003eProtects against breakage and split ends\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to damp hair, focusing on mid-lengths and ends, for stronger, silkier, more resilient strands with a natural luminous finish.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"90ml","offer_id":48688899719497,"sku":"3474637136468","price":55.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/3474637136468.jpg?v=1693382544"},{"product_id":"awa-volume","title":"Awa Volume Mousse Volumizzante","description":"\u003cp\u003eShu Uemura Awa Volume Mousse Volumizzante is inspired by the Japanese art of minimalism, with \"awa\"-the Japanese word for bubble-as its guiding principle. This volumising mousse delivers maximum lift and body while leaving hair impossibly soft with no visible residue. The silky finish and smooth texture create naturally radiant shine, with medium to long-lasting hold that keeps your style intact throughout the day.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eProvides maximum volume and body\u003c\/li\u003e\u003cli\u003eLeaves hair soft with no residue\u003c\/li\u003e\u003cli\u003eMedium to long-lasting hold\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to damp roots and style for effortlessly voluminous, touchable hair with a natural, luminous finish.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"150ml","offer_id":48688899817801,"sku":"3474636876815","price":48.6,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/3474636876815.jpg?v=1693382552"},{"product_id":"shu-uemura-universal-balm","title":"universal balm","description":"\u003cp\u003eShu Uemura Universal Balm Balsamo Nutriente is a versatile hair and body treatment that combines intense hydration with a captivating scent. This silky, lightweight formula nourishes both skin and hair, providing lasting softness and protection from dryness while a unique fragrance blend of blueberry, freesia, cinnamon, sandalwood and musk creates an enveloping sensory experience.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eBlueberry, freesia, cinnamon, sandalwood and musk create a distinctive aromatic profile\u003c\/li\u003e\u003cli\u003eIntense hydration for both hair and body; lasts 24 hours on skin\u003c\/li\u003e\u003cli\u003eProvides immediate shine while protecting against frizz; 72% smoother hair\u003c\/li\u003e\u003cli\u003eLightweight, non-greasy texture that absorbs quickly\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to damp hair and body. For hair, leave on overnight or use as a styling primer; for skin, apply to face and body daily.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"150ml","offer_id":49465136382281,"sku":"3474637156916","price":80.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/3474637156916.jpg?v=1707146206"},{"product_id":"shu-uemura-overnight-serum","title":"overnight serum","description":"\u003cp\u003eShu Uemura Overnight Serum Serum Infuso con Olio is a nourishing hair treatment infused with Red Japanese Camellia Oil, a traditional ingredient prized for its protective and restorative properties. This lightweight serum works overnight to smooth, hydrate and revive hair, leaving strands ready for effortless styling come morning.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eRed Japanese Camellia Oil nourishes and protects hair from frizz\u003c\/li\u003e\u003cli\u003eDetangles and facilitates easy styling with 99% less breakage\u003c\/li\u003e\u003cli\u003eProvides lasting hydration for 24 hours with 72% smoother results\u003c\/li\u003e\u003cli\u003eLightweight formula is colour-safe and absorbs quickly\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to damp hair before bed, focusing on mid-lengths and ends. Wake to smooth, hydrated, rejuvenated hair ready for any style.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"150ml","offer_id":49465136480585,"sku":"3474637156909","price":80.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/3474637156909.jpg?v=1707146206"},{"product_id":"shu-uemura-ultimate-reset-siero-notte","title":"ultimate reset siero notte","description":"\u003cp\u003eShu Uemura Ultimate Reset Siero Notte Siero Notte per Capelli Rovinati is an intensive overnight treatment for severely damaged hair. Bleaching, dyeing, and repeated chemical treatments leave hair fragile, dry, and prone to breakage-this professional-grade serum reverses that damage while you sleep, restoring health and brilliance.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003ePeptides composed of amino acids that strengthen structure, elasticity, and resilience\u003c\/li\u003e\u003cli\u003eRice extracts rich in natural proteins, vitamin E, and omega-3 fatty acids\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eClinical testing shows this serum reverses 39% of annual damage to hair fiber in a single overnight application. Apply to damp hair before bed for visibly smooth, soft, luminous results by morning, with ongoing protection against future breakage.\u003c\/p\u003e","brand":"shu uemura","offers":[{"title":"90ml","offer_id":49598526423369,"sku":"3474637206697","price":62.2,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/3474637206697.jpg?v=1709642175"}],"url":"https:\/\/mazzolari.com\/en\/collections\/shu-uemura.oembed","provider":"Mazzolari","version":"1.0","type":"link"}