{"title":"Medavita","description":"\u003cp\u003e\u003cstrong\u003eMedavita\u003c\/strong\u003e is an Italian professional haircare brand with more than half a century of history. It starts from the scalp, with treatments for oily scalps or weakened hair, and moves on to the lengths with nourishing oils, reconstruction, color and blonde care, all the way to anti-frizz, curls, volume and sun protection.\u003c\/p\u003e","products":[{"product_id":"choice-glowing-shampoo","title":"Choice Shampoo Color Glow Shampoo Ultra Brillantezza","description":"\u003cp\u003eMedavita Choice Shampoo Color Glow Shampoo Ultra Brillantezza is a tonalizing shampoo designed to enhance and revive hair color with intense, luminous reflections. The advanced formula covers white hair effectively while bringing out natural tones and adding subtle dimension to your color. With the ability to lighten natural hair by one to two tones, it delivers brilliant, deep reflections while remaining exceptionally gentle on both hair and scalp.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eCovers white hair while enhancing natural color\u003c\/li\u003e\u003cli\u003eTonalizes and revives color with luminous intensity\u003c\/li\u003e\u003cli\u003eExtreme softness on hair lengths with maximum scalp gentleness\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eUse regularly to maintain brilliant, multi-dimensional color and keep hair soft, healthy and beautifully vibrant.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"250ml","offer_id":46754207400265,"sku":"8033928509364","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/8033928509364.jpg?v=1684989732"},{"product_id":"choice-mask-1","title":"Choice Mask Maschera Nutriente","description":"\u003cp\u003eMedavita Choice Mask Maschera Nutriente exemplifies the brand's unwavering commitment to quality, elegance, and efficacy. Crafted with meticulously selected ingredients and cutting-edge cosmetic technology, this nourishing mask delivers tangible results from your very first application.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eFormulated with carefully selected, refined ingredients\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eAdvanced cosmetic technology for visible efficacy\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eDelivers results that improve with continued use\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eMake this 200ml mask a cornerstone of your daily beauty routine, allowing the cumulative effect of its active ingredients to progressively transform your skin. Apply according to the detailed instructions provided on the packaging for optimal results.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"200ml \/ refl. neutral","offer_id":46754207433033,"sku":"8033928508107","price":40.8,"currency_code":"EUR","in_stock":false},{"title":"200ml \/ refl. red","offer_id":46754207465801,"sku":"8033928508114","price":40.8,"currency_code":"EUR","in_stock":true},{"title":"200ml \/ refl. copper","offer_id":46754207498569,"sku":"8033928508121","price":40.8,"currency_code":"EUR","in_stock":false},{"title":"200ml \/ refl. golden","offer_id":46754207531337,"sku":"8033928508138","price":40.8,"currency_code":"EUR","in_stock":false},{"title":"200ml \/ refl. caramel","offer_id":46754207564105,"sku":"8033928508145","price":40.8,"currency_code":"EUR","in_stock":false},{"title":"200ml \/ refl. brown","offer_id":46754207596873,"sku":"8033928508152","price":40.8,"currency_code":"EUR","in_stock":true},{"title":"200ml \/ refl. silver","offer_id":46754207629641,"sku":"8033928508169","price":40.8,"currency_code":"EUR","in_stock":false},{"title":"200ml \/ refl. beige","offer_id":46754207662409,"sku":"8033928508176","price":40.8,"currency_code":"EUR","in_stock":true},{"title":"200ml \/ refl. eggplant","offer_id":46754207695177,"sku":"8033928508183","price":40.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/8033928508107.jpg?v=1684989743"},{"product_id":"lozione-antiforfora-ph-3","title":"Puroxine Lozione Antiforfora","description":"\u003cp\u003eMedavita Puroxine Lozione Antiforfora is an intensive treatment that regenerates and purifies the scalp using the antifungal and restorative properties of myrrh. It regulates flaking, inhibits bacterial growth and tackles dandruff in all its forms.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eMyrrh for antiseptic and regenerating action\u003c\/li\u003e\u003cli\u003eTargets all types of dandruff\u003c\/li\u003e\u003cli\u003eBalances scalp desquamation\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply directly to the scalp and massage through for lasting relief.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"12x6ml","offer_id":46754208973129,"sku":"8033928505199","price":75.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/8033928505199.jpg?v=1684989802"},{"product_id":"lozione-medatonic-ph-3-5","title":"Lotion Concentree Medatonic Lozione Medatonic","description":"\u003cp\u003eLozione Medatonic pH 3,5 by Medavita is the brand's Lotion Concentrée, a scalp tonic with a sanitizing and stimulating action. It works as a daily invigorator, suited to an atonic scalp and weakened hair.\u003c\/p\u003e\n\u003cp\u003eApply it directly to the scalp with a light massage, without rinsing. It contains a pool of functional plant-based active ingredients, designed for those looking for a treatment focused on scalp wellbeing rather than on the lengths. As it is a leave-in product, it should be left to work on the scalp. It is suited to those whose scalp feels weak or tired, not to those simply looking for a cleansing shampoo.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"100ml","offer_id":46754209038665,"sku":"8033928505076","price":49.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/8033928505076.jpg?v=1684989805"},{"product_id":"maschera-intensiva-ristrutturante-doposole-ph-3-5","title":"Solarich Maschera Intensiva Ristrutturante","description":"\u003cp\u003eMedavita Solarich Maschera Intensiva Ristrutturante is a concentrated post-sun conditioning mask designed to intensely hydrate, deeply nourish, and rebuild sun-stressed hair. This powerful formulation combines Manuka honey, avocado oil, coconut oil, shea butter, and concentrated amino acids to deliver visible, durable results.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eManuka honey, avocado oil, coconut oil, and shea butter\u003c\/li\u003e\u003cli\u003eConcentrated amino acids for structural repair\u003c\/li\u003e\u003cli\u003eIntensely hydrating and nourishing effect\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply generously to damp hair after sun exposure, concentrating on mid-lengths and ends. Leave for 10–15 minutes, then rinse thoroughly. Available in a convenient 150ml format for targeted, intensive care.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"150ml","offer_id":46754212512073,"sku":"8058956941863","price":27.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/8033928000069.jpg?v=1684989830"},{"product_id":"oleo-lift-rigenerante-multi-attivo-ph-3-5","title":"Huile D'Etoile Oleo-Lift Rigenerante Multi-Attivo","description":"\u003cp\u003eMedavita Huile D'Etoile Oleo-Lift Rigenerante Multi-Attivo is a leave-in oil treatment that lifts and revitalises hair with luminous body and vitality. Formulated with an exclusive blend of sacha inchi, moringa, sweet cypress and flax seed oils rich in natural antioxidants, this treatment infuses strands with radiance and nourishment whilst restoring the hair's natural protective barrier. Moringa proteins, panthenol and allantoin amplify the oils' benefits, delivering extra protection and shine without weighing hair down.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eExclusive oil complex with natural antioxidants\u003c\/li\u003e\u003cli\u003eMoringa proteins, panthenol and allantoin for protection and shine\u003c\/li\u003e\u003cli\u003eRestores hair's natural protective barrier\u003c\/li\u003e\u003cli\u003eLeave-in formula that lifts without heaviness\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to towel-dried or dry hair as a leave-in treatment for enduring luminosity and revitalised vitality.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"12flx7ml","offer_id":46754213101897,"sku":"8033928506509","price":65.7,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/8033928506509.jpg?v=1684989863"},{"product_id":"oleum-di-luce-trattamento-intensivo","title":"Huile D'Etoile Oleum di Luce Trattamento Intensivo","description":"\u003cp\u003eMedavita Huile D'Etoile Oleum di Luce Trattamento Intensivo is a luxurious oil mask that immerses hair in pure, concentrated botanical oils. This rich treatment envelops each strand to release natural luminosity whilst delivering deep nourishment and body to the hair fibre. Formulated with an exclusive blend of sacha inchi, moringa, sweet cypress, flax seed, castor and sunflower oils-all rich in natural antioxidants-this intensive treatment restores the hair's protective barrier, preventing dehydration for luminous, sublime hair.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eExclusive oil complex with natural antioxidants\u003c\/li\u003e\u003cli\u003eCastor and sunflower oils for nourishment and body\u003c\/li\u003e\u003cli\u003eRestores hair's natural protective barrier\u003c\/li\u003e\u003cli\u003eInstantly luminous, sublime results\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply as an intensive oil mask to damp hair, leave for 10-15 minutes, then rinse for transformed, luminous, supremely nourished hair.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"750ml","offer_id":46754213134665,"sku":"8033928506424","price":120.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/8033928506424.jpg?v=1684989863"},{"product_id":"olio-in-crema-miracoloso-10-in-1-ph-3-5","title":"Solarich Olio in Crema Miracoloso 10 in 1","description":"\u003cp\u003eMedavita Solarich Olio in Crema Miracoloso 10 in 1 is a multitasking treatment designed to protect and nourish hair before and after sun exposure. Blending UVA\/UB sunscreen filters with Manuka honey, avocado oil, and concentrated amino acids, this concentrated formula works across ten different benefits to leave hair strengthened, detangled, and visibly healthier.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eUVA\/UB protection and sun care\u003c\/li\u003e\u003cli\u003eNourishing Manuka honey and avocado oil\u003c\/li\u003e\u003cli\u003eDetangling and smoothing action\u003c\/li\u003e\u003cli\u003eFortified with amino concentrate\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply generously to damp hair before sun exposure or as a post-sun recovery treatment. Comb through gently to distribute evenly. Available in 150ml and 50ml sizes.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"150ml","offer_id":46754213298505,"sku":"8058956941887","price":27.0,"currency_code":"EUR","in_stock":false},{"title":"50ml","offer_id":49389534150985,"sku":"8058956941870","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/8033928000083.jpg?v=1684989875"},{"product_id":"shampoo-anticaduta-ph-5-5","title":"Lotion Concentree Shampoo Trattante Anticaduta","description":"\u003cp\u003eMedavita Lotion Concentree is a concentrated, active treatment shampoo designed to prevent hair weakening and subsequent loss. Formulated with a potent blend of Yarrow, Coltsfoot and China extract, this formula works through powerful decongestant action, enhancing scalp oxygenation and metabolic exchange to progressively strengthen hair from root to tip. Regular use reveals noticeably softer, glossier hair with enhanced resilience against styling breakage and daily stress.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eYarrow, Coltsfoot and China for decongestant scalp action\u003c\/li\u003e\u003cli\u003eEnhances oxygenation and metabolic function\u003c\/li\u003e\u003cli\u003eLeaves hair soft, luminous and resistant to breakage\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eUse as a preventative treatment shampoo to maintain strong, healthy hair and support lasting scalp vitality.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"250ml","offer_id":46754213658953,"sku":"8033928505021","price":27.5,"currency_code":"EUR","in_stock":false},{"title":"1000ml","offer_id":46754213691721,"sku":"8033928505038","price":72.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/8033928505021.jpg?v=1684989898"},{"product_id":"shampoo-lenitivo-ph-5-5","title":"Velour Shampoo Lenitivo Shampoo Lenitivo Dermopurificante Per","description":"\u003cp\u003eMedavita Velour Shampoo Lenitivo is a gentle, dermopurifying shampoo formulated for sensitive scalps. The soothing properties of Lavender combined with Wheat germ proteins calm irritation and deliver immediate relief, leaving hair soft, manageable and luminous. Enriched with Allantoin, which promotes cellular regeneration of the epidermis, this delicately balanced formula suits frequent washing without compromising hair health.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eLavender and Wheat germ protein for soothing relief\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eAllantoin for cellular regeneration\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eGentle, balanced formula for sensitive scalps\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eUse daily to cleanse gently while calming scalp irritation and nurturing hair.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"1000ml","offer_id":48708706074953,"sku":"8033928505267","price":72.8,"currency_code":"EUR","in_stock":false},{"title":"250ml","offer_id":46754214019401,"sku":"8033928505250","price":27.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/8033928505250.jpg?v=1684989913"},{"product_id":"trattamento-intensivo-anticaduta-ph-3-5","title":"Lotion Concentree Trattamento Intensivo Anticaduta PH 3.5","description":"\u003cp\u003eMedavita Lotion Concentree Trattamento Intensivo Anticaduta is formulated with a proprietary blend of ten vasoactive plant extracts rich in antioxidants and oxygen-boosting compounds. It stimulates microcirculation and blocks the enzymes responsible for hair loss.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eTen botanical extracts with vasodilating properties\u003c\/li\u003e\u003cli\u003eAntioxidant and oxygenating complex\u003c\/li\u003e\u003cli\u003eProven to prevent hair loss\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eUse as an intensive treatment to support healthy hair growth and reduce shedding.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"13x6ml","offer_id":46754214707529,"sku":"8033928505045","price":78.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/8033928505045.jpg?v=1684989955"},{"product_id":"trattamento-intensivo-anticaduta-super-ph-3-5","title":"Lotion Concentree Trattamento Intensivo Anticaduta","description":"\u003cp\u003eMedavita Lotion Concentree Trattamento Intensivo Anticaduta is an intensive shock treatment extraordinarily effective in preventing hair loss, harbouring higher concentrations of active ingredients combined with a patented blend of ten vasoactive, antioxidant and oxygenating plant extracts. This speciality of Medavita Laboratories stimulates microcirculation at the scalp root, creating optimal conditions for hair strength whilst simultaneously inhibiting the enzymes responsible for the functional modifications underlying hair loss.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003ePatented blend of ten plant-based vasoactive, antioxidant and oxygenating extracts\u003c\/li\u003e\u003cli\u003eStimulates microcirculation at the scalp for improved nutrient delivery to hair roots\u003c\/li\u003e\u003cli\u003eInhibits enzymes responsible for hair loss and functional decline\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to clean scalp and massage gently to activate circulation. Use consistently as a targeted treatment to strengthen weakening hair and address hair loss at its biological source, supporting sustainable density and growth over time.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"12x7ml","offer_id":46754214740297,"sku":"8033928505052","price":81.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/8033928505052.jpg?v=1684989958"},{"product_id":"trattamento-intensivo-anticaduta-uomo-ph-3-6","title":"Lotion Concentree Homme Spray Trattamento Intensivo Anticaduta Uomo","description":"\u003cp\u003eThanks to the powers of vegetable active ingredients and the specific action of Serenoa repens. performs an antioxidant action. increases the flow of the microcirculation. revitalizes the metabolism of the hair bulb and constantly maintains the scalp hydrated. The hair is stronger and more full -bodied. Intensive attachment to be adjusted in the prevention of the \u003cbr\u003emale hair fall. For a stronger and more full -bodied hair and a more vital and reactive bulb to stimuli.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"100ml","offer_id":46754214773065,"sku":"8033928505113","price":83.3,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/8033928505113.jpg?v=1684989960"},{"product_id":"hairchitecture-idrogel-corporizzante","title":"Hairchitecture Acqua-Gel Volumizzante Ad Idratazione","description":"\u003cp\u003eMedavita Hairchitecture Acqua-Gel Volumizzante is a multifunctional scalp treatment combining gentle, mineral exfoliation with deep cleansing and sebum regulation. The formula features hydrating molecules-allantoin and panthenol-alongside red clay and Japanese star anise extract to gently lift away dead skin cells and restore the scalp's natural microbial balance. Fine quartz granules provide gentle, effective mineral exfoliation while improving circulation and elasticity for a noticeably refined and even complexion.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eExfoliates and purifies without over-drying or compromising skin elasticity and natural pH balance\u003c\/li\u003e\u003cli\u003eRed clay and botanical extracts work synergistically to improve microcirculation, skin radiance, and overall scalp health\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to damp scalp, massage gently using circular motions to activate the treatment, then rinse thoroughly for immediate visible improvement and optimal scalp wellness.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"500ml","offer_id":46768139731273,"sku":"8033928505533","price":66.7,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/products\/8033928505533.jpg?v=1685373635"},{"product_id":"b-refibre-maschera-restitutiva","title":"b refibre maschera restitutiva","description":"\u003cp\u003eMedavita B Refibre Maschera Restitutiva is a rich, restructuring treatment that repairs and revitalizes the hair fibre while locking in long-term strength. Formulated with beta-carotene - a potent co-factor in fibre reconstruction - this creamy mask protects against both physiological damage like dehydration and ageing, as well as chemical and environmental stressors. The film-forming action seals the cuticle, enhancing shine and smoothness while restoring exceptional combing ease. The amino acid complex ensures lasting reconstruction and resilience.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eBeta-carotene for fibre repair and anti-aging\u003c\/li\u003e\u003cli\u003eFilm-forming action for strength and shine\u003c\/li\u003e\u003cli\u003eAmino acid complex for lasting reconstruction\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to clean, damp hair and leave for 10–15 minutes. Rinse thoroughly for revitalized, deeply reconstructed hair.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"50ml","offer_id":48708701290825,"sku":"8058956940637","price":27.5,"currency_code":"EUR","in_stock":false},{"title":"500ml","offer_id":48708701258057,"sku":"8058956940644","price":73.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928002353.jpg?v=1693681019"},{"product_id":"b-refibre-nettare-ristrutturante","title":"b refibre nettare ristrutturante","description":"\u003cp\u003eMedavita B Refibre Nettare Ristrutturante is a beauty nectar that polishes and defines hair instantly. This exclusive creation combines the reconstructive benefits of the B Refibre line with a styling nectar that disciplines and adds shine, making it perfect for any occasion.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eDelivers shine and definition from first application\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eWorks for every styling occasion and hair need\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply a small amount to dry hair and style as desired. This exclusive Medavita formula is available in a compact 50ml size, ideal for daily use and travel.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"50ml","offer_id":48708701192521,"sku":"8058956940682","price":32.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928002384.jpg?v=1693681017"},{"product_id":"b-refibre-siero-ricostruttore","title":"b refibre siero ricostruttore","description":"\u003cp\u003eMedavita B Refibre Siero Ricostruttore is a leave-in serum that deeply reconstructs the hair fibre, delivering immediate strength, shine, and softness. This intensive treatment revitalises fragile, stressed, or dull hair, restoring resilience and radiance from within.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eBeta-carotene promotes reconstruction and shields against dehydration and ageing\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eAmino Concentré complex repairs selectively and seals nourishment\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eDeep restructuring action for compromised and fine strands\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eLeave-in formula for continuous protection and shine\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to damp mid-lengths and ends, or use on dry hair for touch-ups. Ideal for fine, stressed, or depleted hair seeking immediate restoration and lasting repair.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"24fl*10ml","offer_id":48708701323593,"sku":"8033928002360","price":136.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928002360.jpg?v=1693681023"},{"product_id":"b-refibre-shampoo-ricostruttore","title":"b refibre shampoo ricostruttore","description":"\u003cp\u003eMedavita B Refibre Shampoo Ricostruttore cleanses gently whilst restoring essential compounds to the hair length. This reconstructive shampoo strengthens weakened and aged strands, protecting against the effects of dehydration, chemical treatment, and environmental stressors that compromise integrity and shine.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eBeta-carotene promotes reconstruction and protects against environmental damage\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eAmino Concentré complex repairs and revitalises\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eDeep hydration restores moisture and elasticity\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eTones and fortifies strands for lasting strength\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eUse daily as your cleansing base. Perfect for hair that's damaged from colour, chemical processes, or environmental stress, or strands showing signs of age and dryness.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"250ml","offer_id":48708701356361,"sku":"8058956940590","price":25.0,"currency_code":"EUR","in_stock":false},{"title":"1250ml","offer_id":48708701389129,"sku":"8058956940606","price":80.4,"currency_code":"EUR","in_stock":false},{"title":"55ml","offer_id":48708701421897,"sku":"8058956940583","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928002308.jpg?v=1693681026"},{"product_id":"blondie-all-blondes-bonding-shampoo","title":"blondie all blondes bonding shampoo","description":"\u003cp\u003eMedavita blondie all blondes bonding shampoo shampoo fortificante per tutti is a fortifying and restructuring shampoo that gently cleanses whilst plumping and strengthening the hair structure. Enriched with hydrolysed collagen, hyaluronic acid, amaranth proteins and a complex of ceramides, this shampoo rebuilds and smooths the hair fibre, restoring vigour and resistance. The amino acid complex works in synergy to condition and protect every strand.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eHydrolysed collagen for substantive conditioning\u003c\/li\u003e\u003cli\u003eHyaluronic acid for hydration and elasticity\u003c\/li\u003e\u003cli\u003eAmaranth proteins for nourishment and film-forming protection\u003c\/li\u003e\u003cli\u003eCeramide complex for restructuring and smoothing\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eUse Medavita blondie all blondes bonding shampoo shampoo fortificante per tutti daily to gently cleanse, strengthen and visibly plump blonde hair, leaving it smooth, resilient and luminous.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"250ml","offer_id":48708701552969,"sku":"8058956943218","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928001479.jpg?v=1693681027"},{"product_id":"blondie-all-blondes-cuticle-sealer-cream","title":"blondie all blondes cuticle sealer cream","description":"\u003cp\u003eMedavita Blondie All Blondes Cuticle Sealer Cream enhances combing during styling and provides light hold on dry hair. This creamy treatment seals and hydrates the cuticle, protecting blonde strands from environmental stress whilst maintaining movement and softness.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eHydrolysed collagen and hyaluronic acid hydrate and condition\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eSesame oil nourishes and emollient properties smooth\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eVitamin E antioxidant protects against environmental damage\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eCeramide complex and sun filters seal and defend the cuticle\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to damp or dry hair before styling for enhanced combing and light definition. Best for medium to thick blonde hair seeking protection and nourishment without weighing strands down.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"150ml","offer_id":48708701651273,"sku":"8058956943294","price":32.4,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928001547.jpg?v=1693681030"},{"product_id":"blondie-all-blondes-no-breakage-serum","title":"blondie all blondes no breakage serum","description":"\u003cp\u003eMedavita Blondie All Blondes No Breakage Serum is a hydrating and plumping treatment that strengthens blonde and lightened hair. It restores body and structure to the fibre whilst improving combing ease and reducing breakage risk, making it an essential maintenance product for treated blonde hair.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eHydrolysed collagen conditions and reinforces the structure\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eHyaluronic acid hydrates and adds elasticity\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eAmaranth proteins deliver hydration with film-forming protection\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eCeramide complex smooths and increases fibre vigour, with UVA\/UVB filters\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to damp mid-lengths and ends before styling. Ideal for fine to medium-weight blonde hair that's been treated, lightened, or shows signs of compromise. Regular use strengthens and revives stressed strands.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"150ml","offer_id":48708701749577,"sku":"8058956943317","price":28.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928001554.jpg?v=1693681033"},{"product_id":"blondie-ice-blonde-conditioning-mousse","title":"blondie ice blonde conditioning mousse","description":"\u003cp\u003eMedavita Blondie Ice Blonde Conditioning Mousse is a reflective, conditioning mousse specifically designed to enhance and tonalise blonde hair with cool, iridescent tones. This leave-in or rinse-off formula deposits intelligent pigments that amplify ash and iridescent overtones while improving combability and shine, without weighing the hair down.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eEnriched with hydrolysed collagen, hyaluronic acid and amaranth protein\u003c\/li\u003e\u003cli\u003eCeramide complex strengthens, smooths and increases fibre resilience\u003c\/li\u003e\u003cli\u003eBuilt-in UVA\/UVB sun filters protect colour depth and hair integrity\u003c\/li\u003e\u003cli\u003eVitamin E and Amino Concentré complex for antioxidant conditioning\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eSuitable for medium to thick hair and fine to medium textures, apply to damp or dry blonde for enhanced cool tones, lustrous shine and lightweight conditioning throughout.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"300ml","offer_id":48708701782345,"sku":"8033928001622","price":30.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928001622.jpg?v=1693681033"},{"product_id":"blondie-ice-blonde-enhancing-deep-mask","title":"blondie ice blonde enhancing deep mask","description":"\u003cp\u003eACTION \u003cbr\u003eReflexant - bodily\u003c\/p\u003e\n\u003cp\u003eCHARACTERISTICS \u003cbr\u003eIt preserves and enhances cold reflections, giving back to the structure. It contains hydrolyzed collagen, substantive and conditioning, hyaluronic acid, moisturizing and elasticizing, amaranth proteins, moisturizers, protective, films; A precious complex of ceramids, with a renovating and smoothing action of the fiber, which increases vigor and resistance and the complex of amino acids amino concentré.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"500ml","offer_id":48708701880649,"sku":"8033928001615","price":73.8,"currency_code":"EUR","in_stock":true},{"title":"50ml","offer_id":48708701913417,"sku":"8033928001592","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928001615.jpg?v=1693681041"},{"product_id":"choice-mask","title":"choice mask","description":"\u003cp\u003eMedavita Choice Mask is an all-in-one toning treatment that revives color vibrancy and intensifies reflections while nourishing the hair. Formulated with blueberry seed oil, coconut oil and the Amino Concentré complex, this nourishing mask works to enhance color depth and radiance. The combination of precious oils conditions while the amino acid complex strengthens and protects the fiber.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eBlueberry seed oil and coconut oil: nutrient-rich conditioning and color enhancement\u003c\/li\u003e\u003cli\u003eAmino Concentré: strengthening and protective action\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to clean, damp hair, focusing on mid-lengths and ends. Leave on for 10-15 minutes, then rinse for visibly revived color and silky-nourished strands.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"200ml \/ hazelnut","offer_id":48708702699849,"sku":"8033928002445","price":40.8,"currency_code":"EUR","in_stock":false},{"title":"200ml \/ licorice","offer_id":48708702732617,"sku":"8033928002452","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"200ml \/ fishing","offer_id":48708702765385,"sku":"8033928002469","price":40.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928002445.jpg?v=1693681055"},{"product_id":"choice-shampoo-color-glow","title":"choice shampoo color glow","description":"\u003cp\u003eMedavita's Choice Shampoo Color Glow delivers balanced cleansing and unparalleled lustre to colour-treated hair. The exclusive oil complex rich in natural antioxidants provides nourishment and extreme gloss to each fibre while protecting and restoring the hair's natural barrier against dehydration.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eUltra-gloss action combined with balanced, gentle cleansing that preserves colour integrity\u003c\/li\u003e\u003cli\u003eBlueberry seed oil, black cumin oil, and amino concentrate create a nourishing antioxidant shield\u003c\/li\u003e\u003cli\u003eHydrating formula prevents moisture loss while delivering brilliant shine to colour-treated locks\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eMassage into wet hair and rinse thoroughly, using daily to maintain colour vibrancy and achieve salon-level gloss with every wash.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"1000ml","offer_id":48708702830921,"sku":"8033928509388","price":72.8,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928509388.jpg?v=1693681054"},{"product_id":"extra-cool-blonde-neutralizing-shampoo","title":"extra cool blonde neutralizing shampoo","description":"\u003cp\u003eMedavita Extra Cool Blonde Neutralizing Shampoo is a black-formula cleansing treatment designed to deliver extra-cool blonde tones while neutralizing unwanted warm reflections. This shampoo harnesses hydrolyzed collagen for substantive conditioning, hyaluronic acid for hydration and elasticity, amaranth proteins for protective film-forming action, and a ceramide complex for fiber restructuring and smoothing. The Amino Concentré complex enhances vibrancy and resilience.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eHydrolyzed collagen: substantive conditioning\u003c\/li\u003e\u003cli\u003eHyaluronic acid: deep hydration and elasticity\u003c\/li\u003e\u003cli\u003eAmaranth proteins and ceramides: protective restructuring and shine\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eUse on cooled blonde hair to maintain cool tones and combat brassiness with every wash.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"750ml","offer_id":48708702961993,"sku":"8033928003909","price":64.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928003909.jpg?v=1693681068"},{"product_id":"keratin-miracle-frizz-over-hair-mousse","title":"keratin miracle frizz over hair mousse","description":"\u003cp\u003eMedavita Keratin Miracle Frizz Over Hair Mousse is a styling mousse that seals hair cuticles, allowing combs and brushes to glide smoothly through strands for soft, silky texture without frizz or resistance. This lightweight formula helps maintain your chosen style brilliant and fresh-looking for longer, delivering the slip and luminosity that make styling effortless, whilst the rich blend of eight precious oils and butters nourishes from within without adding weight.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eEight nourishing oils seal cuticles and add slip: macadamia, cotton seed, sweet almond, olive, avocado and soy oils plus mango and cacao butters\u003c\/li\u003e\u003cli\u003eSeals cuticles for unmatched slip, shine and frizz control without buildup\u003c\/li\u003e\u003cli\u003eMaintains style brilliance and smoothness throughout the day, supporting your blow-dry for longer\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to damp hair before blow-drying, working through mid-lengths and ends. Ideal for fine to medium hair seeking frizz control without weight, delivering silky texture and effortless styling hold that lasts.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"200ml","offer_id":48708703486281,"sku":"8058956944055","price":31.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928003756.jpg?v=1693681099"},{"product_id":"keratin-miracle-sleek-hair-mask","title":"keratin miracle sleek hair mask","description":"\u003cp\u003eMedavita Keratin Miracle Sleek Hair Mask is an ultra-smoothing treatment that extends and polishes the hair fibre while locking in moisture. Packed with a precious blend of eight oils - macadamia, cottonseed, sweet almond, olive, avocado, soya, plus mango and cocoa butters - this rich formula creates a protective barrier that shields against both dryness and humidity. Hair emerges profoundly conditioned, hydrated, brilliantly smooth, and effortlessly styled, all enhanced by the nourishing amino acid complex.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eEight botanical oils and butters\u003c\/li\u003e\u003cli\u003eExtends smoothness while protecting from moisture loss\u003c\/li\u003e\u003cli\u003eAmino acid complex for conditioning\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to clean, damp hair and leave for 10–15 minutes. Rinse thoroughly for silky-smooth, easy-to-style results.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"150ml","offer_id":48708703617353,"sku":"8058956944031","price":30.3,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928003732.jpg?v=1693681107"},{"product_id":"lotion-intensivo-uomo","title":"lotion concentree homme","description":"\u003cp\u003eLotion Concentrée Homme by Medavita is an intensive anti-hair-loss treatment for men, designed for those who want to prevent hair loss and strengthen the hair structure over time.\u003c\/p\u003e\n\u003cp\u003eApply it directly to the scalp, without rinsing, at the frequency indicated on the label, as part of a continuous rather than occasional treatment.\u003c\/p\u003e\n\u003cp\u003eWhat sets it apart from generic treatments is its targeted action on the hair's anchoring system, designed to strengthen it and extend its life cycle, as well as to stimulate regrowth.\u003c\/p\u003e\n\u003cp\u003eUse it consistently, following the cycle of applications indicated on the label, to appreciate the results over time; it is not suited to those who want an immediate effect after a single use.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"13fl-6ml","offer_id":48708704010569,"sku":"8033928505106","price":78.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928505103.jpg?v=1693681109"},{"product_id":"luxviva-shampoo-acidificante-post-color","title":"luxviva shampoo acidificante post color","description":"\u003cp\u003eMedavita Luxviva Shampoo Acidificante Post Color gently cleanses colour-treated, lightened, and highlighted hair while extending colour vibrancy. Formulated with phytokeratin rich in amino acids and nourishing plant oils-camellia, sunflower, wheat, safflower, linseed, and moringa-this post-colour shampoo delivers intensive hydration and shine. Wheat bran extract reinforces strands with antioxidant protection while restoring softness and luminosity.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003ePhytokeratin and amino acids for strengthening\u003c\/li\u003e\u003cli\u003ePlant oils for nourishment and shine\u003c\/li\u003e\u003cli\u003eWheat bran extract for colour protection and radiance\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eUse after colour services to seal results and maintain brilliance between salon visits.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"250ml","offer_id":48708704272713,"sku":"8033928005255","price":25.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928005255.jpg?v=1718021207"},{"product_id":"nutrisubstance-elisir-nutrilluminante","title":"nutrisubstance elisir nutrilluminante","description":"\u003cp\u003eMedavita's Nutrisubstance Elisir Nutrilluminante Gocce Illuminanti e Nutrienti Dallo is a luminous drop treatment crafted to nourish and illuminate your hair from within. This lightweight, fast-absorbing liquid delivers exceptional shine and silkiness while discreetly masking split ends, leaving your strands feeling impossibly soft, supple and manageable. Apply to coloured hair and these drops instantly revive and amplify its natural luminosity.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eExceptional shine and silkiness with zero residue\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eSoftens and tames even the most rebellious, frizz-prone hair types\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eEnhances comb-through and holds shape beautifully\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eRevives colour vibrancy and radiance on coloured hair\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eDistribute a few drops through damp hair lengths, focusing on mid-lengths and ends for a polished, luminous finish that keeps hair beautiful all day long.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"50ml","offer_id":48708704567625,"sku":"8033928004074","price":35.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928004074.jpg?v=1693681121"},{"product_id":"nutrisubstance-fluido-riparatore-nutritivo","title":"nutrisubstance fluido riparatore nutritivo","description":"\u003cp\u003eMedavita's Nutrisubstance Fluido Riparatore Nutritivo is a restorative fluid that penetrates the hair fibre precisely where it needs nourishment most. Enriched with sacha inchi oil, moringa oil, sweet sedge oil and flaxseed oil alongside shea butter, this treatment harnesses the power of precious plant actives to repair and strengthen hair from within, restoring lost elasticity and revitalising even the most compromised strands.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eSacha inchi, moringa, sweet sedge and flaxseed oils nourish and strengthen the hair structure\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eShea butter provides lasting hydration and antioxidant protection\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eCollagen restores elasticity and amplifies the repair function\u003c\/li\u003e\u003c\/ul\u003e\n\u003cul\u003e\u003cli\u003eAmino Concentrée delivers selective fibre repair and seals essential nutrients\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to towel-dried hair, focusing on mid-lengths and ends, then style as usual for visibly healthier, more resilient hair.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"24fl*10ml","offer_id":48708704600393,"sku":"8033928004050","price":136.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928004050.jpg?v=1693681121"},{"product_id":"nutrisubstance-maschera-sostantivante-nutritiva","title":"nutrisubstance maschera sostantivante nutritiva","description":"\u003cp\u003eMedavita Nutrisubstance Maschera Sostantivante Nutritiva is a rich conditioning treatment that restores softness, luminosity, and body to compromised or depleted hair. Enriched with shea butter - a true beauty nutrient for hair fibre - alongside jojoba oil's exceptional affinity for the scalp, this mask intensely hydrates and regenerates. The addition of amino acid complex delivers sustained nourishment over time, transforming dull, weakened strands into visibly stronger, shinier, and more manageable hair.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eShea butter for hydration and anti-aging care\u003c\/li\u003e\u003cli\u003eJojoba oil for regeneration and strength\u003c\/li\u003e\u003cli\u003eAmino acid complex for lasting nourishment\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to damp hair, focusing on mid-lengths and ends. Leave on for 10 minutes, then rinse thoroughly for soft, resilient results.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"50ml","offer_id":48708704731465,"sku":"8033928004029","price":9.5,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928004029.jpg?v=1693681129"},{"product_id":"nutrisubstance-microemulsione-riparatrice-nutritiva","title":"nutrisubstance microemulsione riparatrice nutritiva","description":"\u003cp\u003eMedavita's Nutrisubstance Microemulsione Riparatrice Nutritiva Micro-Emulsione Spray Riparatrice is a lightweight, weightless spray treatment that instantly restores health and luminous radiance to hair lengths. 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Leave for 5-10 minutes before rinsing thoroughly for maximum benefit.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"12*10ml","offer_id":48708705485129,"sku":"8033928509838","price":82.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928509838.jpg?v=1693681142"},{"product_id":"prodige-restoring-shampoo","title":"prodige restoring shampoo","description":"\u003cp\u003eMedavita Prodige Restoring Shampoo Shampoo Che Fortifica e Rivitalizza gently cleanses whilst deeply nourishing and repairing stressed hair, restoring natural strength and luminosity. 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Remove excess water and continue with Prodige Protein Cream for complete care.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"1000ml","offer_id":48708705517897,"sku":"8033928509807","price":79.2,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928509807.jpg?v=1693681145"},{"product_id":"prodige-revivifying-shampoo","title":"prodige revivifying shampoo","description":"\u003cp\u003eMedavita Prodige Revivifying Shampoo Shampoo Rigenerante Ultra-Setificante cleanses gently whilst nourishing and repairing stressed hair structure, restoring its natural luminosity and resistance. 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Follow with Prodige Protein Cream for complete hair regeneration.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"250ml","offer_id":48708705550665,"sku":"8033928509845","price":27.5,"currency_code":"EUR","in_stock":false},{"title":"55ml","offer_id":48708705583433,"sku":"8033928000472","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928509845.jpg?v=1693681147"},{"product_id":"prodige-sealing-protein-butter-step2","title":"prodige sealing protein butter step2","description":"\u003cp\u003eMedavita Prodige Sealing Protein Butter Step2 Burro Proteico Che Sigilla la Fibra seals the hair cuticle, anchoring active principles to the fibre whilst nourishing its protein structure. 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Use as step 2 of the Prodige treatment regimen.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"500ml","offer_id":48708705616201,"sku":"8033928509821","price":80.8,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928509821.jpg?v=1693681147"},{"product_id":"prodige-ultimate-deep-recovering-mask","title":"prodige ultimate deep recovering mask","description":"\u003cp\u003eThe Medavita Prodige Ultimate Deep Recovering Mask Maschera Sublimante Di delivers intensive restructuring for visibly transformed hair. This advanced treatment seals the hair cuticle, anchoring potent actives deep into each fibre. The protein-rich formula nourishes the hair's structural integrity whilst regenerating the hair shaft to deliver immediate strength and incomparable softness. Formulated with Lifesaver Liposome-a complex of leucine, isoleucine, valine, hydrolysed spelt proteins, and creatine-alongside ceramide and sesame oil, this mask fortifies each strand against daily damage and environmental stressors. The result is visibly stronger, more resilient hair with a luminous finish.\u003c\/p\u003e\n\u003cp\u003eApply to damp hair, concentrating on mid-lengths to ends. Leave to absorb, then rinse thoroughly with cool water.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"250ml","offer_id":48708705648969,"sku":"8033928509869","price":49.5,"currency_code":"EUR","in_stock":false},{"title":"50ml","offer_id":48708705681737,"sku":"8033928000489","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928509869.jpg?v=1693681149"},{"product_id":"shampoo-velour","title":"shampoo velour","description":"\u003cp\u003eMedavita Shampoo Velour Shampoo Lenitivo Dermopurificante Per offers balanced cleansing combined with soothing, nourishing care to calm and comfort irritated scalp. Lavender and wheat germ proteins work gently whilst allantoin provides regenerative cellular action across the scalp and hair fibre. The formula cleanses without stripping, leaving hair soft, manageable and luminous.\u003c\/p\u003e\n\u003cul\u003e\u003cli\u003eBalanced cleansing with soothing properties\u003c\/li\u003e\u003cli\u003eLavender and wheat germ proteins for gentle care\u003c\/li\u003e\u003cli\u003eAllantoin regenerates scalp and hair structure\u003c\/li\u003e\u003cli\u003eEmollient and nourishing formula\u003c\/li\u003e\u003c\/ul\u003e\n\u003cp\u003eApply to damp hair, massage gently into scalp and throughout, then rinse thoroughly. Ideal for sensitive scalps needing daily cleansing.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"55ml","offer_id":48708705878345,"sku":"8058956940231","price":10.0,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928002568.jpg?v=1693681158"},{"product_id":"sleek-hair-mask","title":"sleek hair mask","description":"\u003cp\u003eMedavita Sleek Hair Mask is a supersmoothing and relaxing treatment that envelops the hair fiber. The formula helps locks retain internal moisture, delivering extreme silkiness to lengths while creating a protective film against both dryness and humidity. 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Store away from light and out of reach of children.\u003c\/p\u003e","brand":"medavita","offers":[{"title":"1000ml \/ 10vol. 3%","offer_id":49311662997833,"sku":"8033928005361","price":27.7,"currency_code":"EUR","in_stock":true},{"title":"1000ml \/ 20vol. 6%","offer_id":49311663063369,"sku":"8033928005378","price":27.7,"currency_code":"EUR","in_stock":true},{"title":"1000ml \/ 30vol. 9%","offer_id":49311663128905,"sku":"8033928005385","price":27.7,"currency_code":"EUR","in_stock":true},{"title":"1000ml \/ 40vol.12%","offer_id":49311663227209,"sku":"8033928005392","price":27.7,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0613\/1069\/7621\/files\/8033928005361.jpg?v=1704294279"},{"product_id":"medavita-blondie-never-ending-advanced-powder","title":"blondie never ending advanced powder","description":"\u003cp\u003eMedavita Blondie Never Ending Advanced Powder Accentatore di Colore is a premium colour-lifting powder that lightens up to 7 levels whilst delivering naturally blonde tones for pure, radiant results. 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